It's a rough draft, emphasis on rough.
So don't mind the typos, grammar mistakes, heck, even some notes to myself here and there.
But is an introduction to understanding how to apply the inbound methodology to paid advertising.
After drinking the inbound Kool Aid, I felt like I couldn't tell anyone that I manage 10s of 100s of dollars in ad spend every month.
Ugh, I did outbound... And you do too! (Our little secret)
But what I realized, started applying, and got really good at was applying the inbound methodology to paid advertising.
Now, you can get a head start to doing the same thing! Fill out the form and get instant access to the draft introduction to the forthcoming Inbound Ads book.
PS. I'd love to hear your feedback. There's still a lot to do to get this beta version up to snuff, so if you have questions, thoughts, whatever, email them to me firstname.lastname@example.org. Your feedback can help make this book better for everyone.