HubSpot and Nielsen Marketing Cloud are two popular marketing software platforms. Both can be used to streamline business processes and create more effective marketing campaigns. But, how can you choose the ones that are best for your business? In this article, we'll briefly compare two popular marketing software platforms so that you can make a solid decision on which platform is right for you.
HubSpot is considered a top CRM for scaling companies because of its features, ease of use, and integrations. It is also an ideal software solution for traditionally SMB / mid-market B2B businesses that are looking to increase their sales through marketing automation.
HubSpot is a comprehensive marketing platform that helps companies of all sizes attract users and customers, create their own brand identity, and grow at a steady pace. It is highly customizable and companies can select the features they want from four different price plans including the free plan. It's a great option for both small businesses that don't have large budgets to spend on marketing and larger companies that want a more comprehensive platform.
Nielsen Marketing Cloud is the marketing data management platform that gives you access to audience databases, enables you to review historical trends in your marketing performance, and allows you to manage your digital marketing process.
It also enables you to connect media, analytics, and research to activate your audience insights. The platform gives you visibility into the marketing strategies and tactics to reach your desired audience. It provides the insights that drive connections with your different audiences and help optimize so you can get closer to reactions and results.
Both HubSpot and Neilsen Marketing Cloud provide a wide range of marketing tools and features. Below, we’ll take a look at the features of each and how they stack up against each other.
|
|
HubSpot |
Neilsen Marketing Cloud |
|
Typical Customers |
Small-Business, Mid-Market, Enterprise |
Mid-Market, Enterprise |
|
Free Demo |
Yes |
No |
|
Free Trial |
Yes |
No |
|
Pricing Model |
Monthly/Annual Subscription |
Quote-based |
|
Starting Price |
$0 |
Unavailable |
|
Phone |
Yes |
No |
|
Live Chat |
Yes |
No |
|
|
Yes |
Yes |
|
24/7 Support |
Yes |
No |
|
Knowledge Base |
Yes |
Yes |
|
ROI |
Yes |
Yes |
|
Brand Optimization |
Yes |
Yes |
|
Campaign Insights |
Yes |
Yes |
|
Campaign Stickiness |
Yes |
Yes |
|
Cross-Functional Access |
Yes |
Yes |
|
Customer Retention |
Yes |
Yes |
|
Data Collection |
Yes |
Yes |
|
Dynamic Content |
Yes |
No |
|
Landing Pages and Forms |
Yes |
No |
|
Mobile Optimized |
Yes |
No |
|
Multichannel Tracking |
Yes |
Yes |
|
Reports and Dashboards |
Yes |
Yes |
|
Search Tracking and Optimization |
Yes |
No |
HubSpot offers a full range of tools and features to manage all aspects of their sales and marketing while Neilsen’s features are limited to data management. HubSpot is more flexible as it offers more remarkable features for users to choose from.
When comparing HubSpot and Nielsen Marketing Cloud, it's important to consider the price. Neilsen Marketing Cloud doesn’t provide any pricing information on their website while HubSpot provides all information about their pricing plans and feature on their website. HubSpot also offers a free plan whereas Neilsen Marketing Cloud does not.
The free plan provides users with a basic experience and then entices them to upgrade with the promise of additional features. The main benefit of a free plan is that you can use it forever with unlimited contacts which means that you can pay nothing but still get some great tools. However, besides the free plan, HubSpot offers several pricing plans for its customers:
The starter plan gives you access to all of the free plan features plus email marketing, forms, landing pages. The pro plan gives you access to all of the starter plan features plus A/B testing, campaign management, dynamic personalization, omnichannel marketing automation, and salesforce integration. Moreover, the enterprise plan gives you access to all of HubSpot's features, including salesforce custom object sync, adaptive testing, behavioral event triggers, and predictive lead scoring.
HubSpot offers informative onboarding guides for users to better understand how best to utilize the platform. Its training videos will walk you through each component of the platform. HubSpot Academy offers training courses that can be taken at any time during the day or evening, so you can take them on your own schedule.
HubSpot also offers consulting-based onboarding options where its expert team will walk you through the onboarding process, step-by-step. They will help you understand how the platform works and how you can use it to grow your business in a way that fits your unique needs.
You can also work with an agency partner like No Bounds Digital that will get your account set up and running in no time. You don't have to worry about the technical aspects of getting set up.
On the other hand, Neilsen only offers a knowledge base for onboarding and training its users and it doesn’t provide the onboard consulting program. So, it may take a little longer to get set up.
Migrating from one platform to another is no simple undertaking especially if you have many contacts and content assets in your old account. However, the right tools and services can make the whole process easier for you and your team.
HubSpot provides various tools for migrating contacts from your old account to your new one. These tools can help you to move data without having to do any of the work manually.
HubSpot also offers paid migration options that can help you avoid the pitfalls of any migration process. Or you can work with a partner like No Bounds Digital that specializes in migration services and can handle the process for you.
HubSpot has long been known for its comprehensive customer service, which allows users to get fast answers without having to wait on hold. Its customer support team is available 24/7 by phone, email, and chat. However, 24/7 support is only available to its Pro and Enterprise customers. It also has a knowledge base where users can find answers to frequently asked questions, troubleshoot issues, or browse for general information about the platform.
On the other hand, in Neilsen Marketing Cloud, there are no chat or phone numbers only email addresses for support within business hours. It also doesn’t have 24/7 access to support which may be a problem if an urgent issue arises.
In the end, HubSpot seems like a better platform. It has more to offer than Neilsen and they already have a reputation as a better platform for business. It is a must-have tool for any business, especially for their excellent customer support. It has a better pricing plan and more analytics tool options. Moreover, it is ideal for small businesses due to its free plan.
https://www.nielsen.com/us/en/solutions/capabilities/nielsen-marketing-cloud/
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