This spring, member of our team took a part in HubSpot Academy’s Super Admin Bootcamp. It’s a six-week program designed for those managing multi-hub instances of HubSpot, covering configuration, automation, security, and reporting. She joined to strengthen her admin knowledge and see what other admins are doing to solve challenges we all face: messy data, inconsistent setups, and underused automation.
What It Was Like
I went in expecting solid training, maybe a few checklists or how-tos. What I didn’t expect was the energy, the structure, the themed weekly sessions, and the incredibly dynamic instructor team (huge thanks to @Dan Tyre and the full HubSpot Academy crew — you made it fun, practical, and actually exciting to be in class each week).
What made it truly effective was how structured and intentionally paced everything was. The themed classes kept things structured, the Slack channel was active daily, and the whole vibe was welcoming, smart, and fast-paced. You’re expected to complete every assignment, and for good reason — each piece builds on the last. The hands-on tasks are where everything really clicks, and they ensure that you’re not just watching but applying what you learn inside your own portal.
Key Takeaways
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You’re Probably Underusing Workflows: Even if you think you're automating enough, there’s likely a handful of high-leverage workflows you haven’t touched yet (lifecycle sync, permission routing, etc.).
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Default Settings Are a Mess (Unless Someone Owns Them): This was a recurring theme. If no one has explicitly reviewed and standardized the default settings across hubs — user roles, time zones, deal stages — it’s chaos.
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The Admin Role is Strategic: If HubSpot feels disjointed, it’s usually not the tools, it’s the architecture. Admins are the ones who make the platform coherent. This Bootcamp reinforces that idea.
- AI Is Here, But It Needs Structure to Be Useful: HubSpot’s AI tools, Copilot, Content Assistant, AI-generated insights, can be powerful, but only if your CRM data is clean and well-structured.
