Nobody wants to sift through a huge list of irrelevant leads. Fortunately, HubSpot Marketing Pro and Enterprise users have an ace in the hole for boosting sales: lead scoring.
Lead scoring is a sophisticated system that assigns point values to every lead in your pipeline. The higher the point value, the more relevant the lead. This helps your sales and marketing team customize and prioritize their efforts on leads that are ready to convert.
This tool makes your sales and marketing strategy hyper-efficient, but it requires a solid strategy to implement.
A system for scoring leads based on demographics and behavior.
Segmented contacts in your database.
Automated, 24/7 alerts for hot leads that need your immediate attention.
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