Our paid advertising strategy is based on the principles of inbound marketing. Inbound is helpful, educational, minimally disruptive, and pulls people in. We apply this same approach to paid advertising, so that you generate more and better leads aligned with the rest of your digital marketing strategy. Journey based advertising with your buyer persona at the right place and the right time based upon where they are in the buyer's journey to get the best results.
Depending upon your buyer persona and your business goals, your ideal JBA strategy includes paid search, social, and/or multimedia ad networks like YouTube or display networks like Google's or AdRoll.
Paid search marketing includes major search engines like Google, Bing, and Yahoo. One of the powerful things about advertising on a search network is that we can often determine the intent of the searcher. When we understand intent, we know whether your buyer persona is in the awareness, consideration, or decision phase and will show him compelling offers based upon the stage your persona is in.
Advertising on social media platforms like Facebook, Instagram, and LinkedIn is a great way to connect with your buyer persona. With so many targeting options, you can hone in on the age, gender, and location in addition to behavioral targeting options of your persona. Now you can help her become aware of a problem she needs solved and convert leads at other stages as well. With retargeting we can reach warm prospects and convert them into leads with helpful and educational consideration and decision phase content.
We use display advertising, or banner ads, to reach your buyer persona on the websites they are already reading online especially for retargeting campaigns in the consideration and decision phases of the buyer's journey. Video ads are engaging and a powerful tool to communicate who you are and how you can help. Many consumers go to video first for answers, and you can be there to guide them their questions with paid video ads.
Perhaps you've tried paid ads before, but it didn't work out. Or you're spending real dollars and cents right now and just not seeing the kind of results that you expected. Maybe you've built an inbound marketing engine but now you're looking to open up new marketing channels. Whatever your situation, click below to schedule a quick call with No Bounds Digital. We'll identify your needs and determine a timeline to assessing the best way forward.