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The Hidden Costs of Marketo - Integrations

In a world where your marketing and sales applications need to talk to each other, one of the hidden costs of Marketo is integrations. Integrations are key to understanding the full lifecycle of your buyer's journey, and connecting your MarTech stack to Marketo can increase your total cost of ownership compared to other enterprise grade marketing platforms like HubSpot.

The Hidden Cost of Marketo - Integrations

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Author: Ben Donahower

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