HubSpot Pro vs HubSpot Enterprise

Are you thinking of diving into inbound marketing? Look no further than HubSpot.

HubSpot is the leader in inbound marketing. In fact, anytime you search for information about a certain topic, chances are HubSpot blogs will be among your top results. The company has the resources and insights to conduct research into what works and what doesn’t.

HubSpot believes marketing needs to be helpful, rather than disruptive. They offer businesses access to combined marketing, sales, and service platform. As a result, these companies can market to their customers in every phase of the inbound marketing methodology.

What’s even better, the company offers multiple packages to choose from. As such, you can select a package suited to your business needs and budget and take advantage of its benefits.

That said, below we have compared the best HubSpot packages: HubSpot Professional vs HubSpot Enterprise. In the guide, we look at their features, pricing, and other aspects that will help you make an informed decision.

What Companies Are Best Suited for HubSpot?

HubSpot began as an automation platform. Today, it offers marketing, sales, customer relationship management (CRM), and other tools and services to help small and mid-market businesses and enterprises scale.

HubSpot CRM platform helps B2B companies streamline their business processes. Its full suite of software is designed from scratch to power the inbound methodology and help companies and their customer grow. The platform also gives small and mid-market businesses the necessary tools to build and grow amazing experiences for customers. The best part is, this CRM platform is completely free.

Besides that, scaling companies will enjoy other HubSpot products, including Marketing, Sales, Service, and CMS. The products are available through four pricing plans, each with distinct features and add-ons. They include Free, Starter, Professional, and Enterprise.

Additionally, companies get to enjoy 100+ integrations from the CRM platform, which can get extended to include industry-specific applications, point solutions, etc.

Feature Comparison

Pricing Comparison

As we said earlier, each HubSpot package or plan features four products/hubs: marketing, sale, service, and CMS. There’s also a fifth product called Operations. These products affect the overall pricing of the plan. The pricing of HubSpot Pro and HubSpot Enterprise is as follows:

HubSpot Professional

Marketing Hub

The HubSpot Marketing Hub is your go-to destination for inbound marketing. The hub is an integral part of the HubSpot service. For HubSpot professionals, Marketing Hub costs $800 per month, and it’s billed annually. It’s designed for small-to-mid market businesses.

Benefits 

• You get everything offered by the HubSpot Starter package
• Phone Support
• Video Hosting
• SEO tools
• Google Search Console Integration
• Salesforce Integration
• Marketing Automation
• Landing Pages
• Smart Content
• SEO & Content Strategy
• Attribution Reporting
• Blogs
• Social Media
• Landing Pages and Call-to-Actions
• A/B Testing
• Subdomains

Marketing professional hub provides your team with the capabilities to create inbound marketing strategies, track results, and grow the business. The product allows businesses to target their audience with increased efficiency. 

Sales Hub

The Sale Hub for HubSpot Pro brings in advanced features and tools which help expert business teams automate their communication and workflow according to the lead’s activity. Users can also integrate products on their sites and communicate with their contacts hassle-free.

Benefits

• You get everything from the Starter Plan
• Access to 5 paid users
• Team Meeting Links
• Slack Integration
• Smart Send Times                                                                                                  
• Standard Contract Scoring
• Automated Sales and Workflow
• Workflow Extensions
• Email Tracking and Notification
• Emails Templates
• Stripe Integration

The Professional Sales Hub starts at $450/ month, $90/month per additional user. It’s ideal for larger, more advanced sales teams.

Service Hub

Professional Service app starts at $360 per month billed annually at $4,320. There’s also a $72 fee per additional user.

Benefits

• All Free Tools from Starter Package
• Help Desk Automation
• Ticketing
• Live Chat
• Basic Bots
• Knowledge Base
• Video Hosting and Management
• Standard Contact Scoring
• Customer Experience Surveys
• Custom Reporting

As you can see, Service Hub Professional gives the customer service team access to dynamic features so they can function at a high level.

CMS Hub

CMS Hub Professional pricing starts at $360 per month. It’s best for growing businesses held back by bulky content management systems that need constant maintenance. CMS Hub Professional allows marketers and developers to get work done with ease by providing them with advanced features.

Benefits

• Everything from Starter Package, plus;
• Contact create attribution
• Dynamic personalization
• A/B Testing
• Custom Reporting
• Content Delivery Network (CDN)
• Custom Domains
• Multiple Currencies
• Content Staging
• HubSpot Professional CRM Suite

Instead of opting for an individual HubSpot product, you can settle for a bundled Professional CRM suite. The suite combines Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operational Hub in one plan. HubSpot then offers the package at a discounted price, starting at $1,600 per month.  

HubSpot Enterprise

Marketing Hub

Marketing Hub Enterprise starts at $3,200 per month for 10,000 marketing contacts. It’s the best product for enterprises and corporations. It allows the marketing teams to focus on creating great experiences for customers rather than managing software. Marketing Hub Enterprise makes various business operations easy, including team management, adaptive testing, etc.

Benefits

• Every tool and feature from the Professional package, plus:
• Hierarchical Teams
• CMS Memberships
• Custom Objects
• Adaptive Testing
• Predictive Lead Scoring
• Permission Sets
• Custom Event Reporting

The plan’s high price tag might scare lots of business owners. But it’s worth it for a company with dedicated marketing teams. Enterprise without marketing teams can also work with a certified HubSpot agency to leverage the power of this product.

Sales Hub

Sales Hub Enterprise pricing starts at $1,200 per month for 10 paid users. For additional users, a company will need to pay $120 per month. The Sales Hub Enterprise is a comprehensive package rich with features and tools that promote scaling, and sales team management.

Benefits

• Every tool from the Professional Package, plus:
• Predictive Lead Scoring
• 1:1 Video Creation
• Analytics and AI
• Call Transcription
• Advanced email sequence tool
• Single Sign-on
• Events API
• Predictive Lead Scoring
• Hierarchical Teams & User Roles
• eSignatures

Service Hub

The Service Hub Enterprise pricing starts at $1,200 per month for 10 paid users. You will need to pay $120 per month for every additional user. Enterprises and marketing departments will benefit a lot from this all-in-one plan. It provides expert teams with more automation capabilities and allows them to set goals with ease. With the help of playbooks features, these companies can develop a benchmark customer experience across their teams.

Benefits

• All features of Professional packages, plus
• Customer service automation
• Knowledge base
• Multiple ticket pipelines
• Playbooks
• Permission sets
• Field-level permissions
• Call Transcription

These new features and tools will help enterprises and corporations create a more positive customer experience.

CMS Hub

The CMS Hub Enterprise presents you with the ability to manage your business’s digital experiences without blocking out your marketing team. It allows developers and marketers to work together to deliver a more modern and seamless digital experience customers love. The package pricing starts at $1,200 per month billed at $14,400 annually.

Benefits

• Gives you all the features from CMS Hub Professional package, plus:
• Custom Objects
• Memberships
• Reverse proxy support
• Activity logging
• Adaptive Testing
• Code Alerts
• Site Performance Monitoring
• Content Partitioning
• HubSpot CRM Suite Enterprise

To save money you can choose bundled Enterprise CRM Suite. It’s HubSpot’s most powerful sales, marketing, and customer service tool. It provides you with all the products offered by the company, but at a discounted rate. The price of the Enterprise plan starts at $5,000 per month.

Onboarding and Training

HubSpot offers small businesses, enterprises, and corporations a personalized onboarding and training plan to help them grow. HubSpot’s onboarding program will guide you into setting up your HubSpot tools. Plus, it will give your team access to knowledge base articles and courses to upskill. As a result, your team can learn how to implement various HubSpot tools for your business.

HubSpot Onboarding Services is divided into four groups for each offering. However, we will focus only on two offerings: HubSpot Professional and HubSpot Enterprise.

Marketing Hub Onboarding

If you’re new to the Marketing Hub Software, HubSpot’s experts will guide you on how to use the marketing tool. You will receive recommendations on data utilization, creating automation, and lead generation practices.

In HubSpot Professional, you will enjoy the following features of Marketing Hub Onboarding:

• Lead captures and conversion paths
• Emails Marketing
• Traffic and website analytics
• Content strategy
• Automated lead nurturing and internal assignment setup
• Campaign set up and analytics

The pricing for Professional Marketing Hub Onboarding is $3,000.

In HubSpot Enterprise, you will enjoy all the Starter and Professional package features, plus:

• Calculated properties and custom reporting
• Permissioning team setup and managing multiple brands in HubSpot
• Technical Consulting
• Business strategy consulting

The Enterprise Marketing Hub Onboarding pricing is $6,000.

Sales Hub Onboarding

Sales Hub Onboarding services for HubSpot Professional and Enterprise cost $500 and $3,000, respectively. HubSpot’s onboarding experts will provide you with technical and strategic guidance on how to adopt and utilize your Sales Hub software.

In HubSpot Pro, businesses get to work with a dedicated HubSpot consultant to create a plan to accomplish their goals. The expert will hold your team accountable for reaching your objectives. Plus, offer recommendations to help your team grow. Features offered by Sales Hub Professional onboarding package include:

• Productivity tools
• Customization of CRM for your processes
• Onboarding your team (invite, permission, and resource)
• Standard sales automation setup
• Turning on standard integration
• Overview of your custom sales process in HubSpot

If you opt for Sales Hub Onboarding in HubSpot Enterprises, you receive all the above features, plus:

• Consulting to migrate or import data from your customer relationship management (CRM)
• Routing and managing multiple teams

Service Hub Onboarding

Service Hub Onboarding for HubSpot Pro and HubSpot costs $500 and $3,000, respectively. This onboarding plan allows your team to learn how to set up a help desk and use data in HubSpot. It also provides them with guidance on how to translate your enterprise business to HubSpot.

In HubSpot Professional, Service Hub Onboarding experts will offer your consultations for the following:

• Scheduling meetings
• Live chat implementation
• Ticket automation
• Reports on productivity and closed tickets
• Setting up intake channels
• Measuring customer experience
• Standardized email and chat responses

Enterprises teams that choose the Enterprise Service Hub Onboarding plan will enjoy all the Professional package onboarding services, plus:

• Managing multiple teams
• Developing support playbooks
• Creating custom dashboards

CMS Hub Onboarding

Here, HubSpot’s experts will help you leverage the power of CMS Hub software. Your team will receive guidance on SEO optimization for your business website and the creation of engaging lead conversation channels. Besides, they will learn how to create and edit the content on the HubSpot-hosted site while keeping your business goals in mind.

CMS Hub Onboarding is only available on two HubSpot offerings: HubSpot Pro ($800) and HubSpot Enterprise ($2,000).  In Professional, the business will receive guidance on the following:

• Optimizing your website and blog
• Content strategy
• Lead capture and conversion paths
• How data and website live in HubSpot
• Traffic and website analytics

Enterprise CMS Hub Onboarding suite is best suited for enterprises and large corporations. They will benefit from professional package consultation services, plus:

• Content partitioning
• Dynamic page testing
• Website speed and security best tools
• CMS Memberships

Keep in mind, HubSpot’s onboarding and training team will change nothing within your portal. They only check in to ensure your queries are addressed and you’re learning to build the system.

But if you desire to outsource your onboarding to free up your team and get results more quickly, consider working with a HubSpot agency like No Bounds Digital. It’s a certified HubSpot agency that will tailor its onboarding approach to your business, saving you time and money.

Migration Options

HubSpot offers users a variety of paid migration services to help them import their data from their existing CRM into HubSpot. HubSpot’s migration team will recreate your current website and blog content in HubSpot’s CMS framework.

Besides website and blog migration, HubSpot offers Template Set Up services. Here, the company will create a set of templates similar to your current website. This way, you can start creating new content in HubSpot.

Blog migration, website migration, and template setup are available for both HubSpot Professional and Enterprise customers. The migration services also apply to CMS Hub Professional, CMS Hub Enterprise, Marketing Hub Professional, and Marketing Hub Enterprise users.

What’s even better, HubSpot can work with partner agencies like No Bounds Digital to cater to your unique business need. No Bound Digital provides you with a safe way to migrate thousands of contacts with ease and get excellent results.

Service Experience

HubSpot understands customers deserve exceptional service. That’s why it includes customer support in all their offerings: free, starter, professional, and enterprise.

Businesses using HubSpot Pro and Enterprise can enjoy 24/7 customer support via email, live chat, and phone, depending on their preferences. The company’s dedicated customer service team is ready to address your queries and concerns anytime.

Besides that, HubSpot gives its users access to free educational blogs, articles, courses, and even comprehensive certifications. As a result, your entire team will stay one step ahead all the time as your business grows.

What’s even better, you don’t have to pay for customer support separately. It’s included in the HubSpot offering of your choice, whether Pro or Enterprise. That’s something you can’t get from other CRM solutions like Salesforce.

Conclusion

In the world of content relationship management (CRM), HubSpot is king. They’re the foremost authority on marketing, and they offer the best tools and services in the market.

From our comparison, it’s clear that HubSpot Pro is ideal for small and mid-market, while Enterprises and big corporations can benefit from HubSpot Enterprise.

We understand finding the perfect HubSpot plan/suite/package can seem like an overwhelming process. But we hope our comparison of HubSpot Pro vs HubSpot Enterprise features and pricing has given you a clear overview of the two plans. We believe now you can make an informed decision.

However, if you’re not sure which plan best suits your business needs, you can contact HubSpot dedicated sales team to walk you through the processes.

References

https://www.hubspot.com/comparisons
https://www.g2.com/compare/hubspot-marketing-hub-vs-thryv
https://www.hubspot.com/internet-marketing-company/products-list
https://www.hubspot.com/pricing/crm