A company needs a centralized platform for the sales team to prioritize activities and tackle customer interactions. CRM software is one of those tools that you need in your arsenal. Any-sized business can make use of a fully-integrated CRM solution.
With the right tool, you can get more deals closed and boost customer experience. CRM software that has quite the impact in the industry are HubSpot and Zoho. They both have some solid features, offering users an excellent experience.
The question is, which one is more tailored to your needs? Here, you can take a closer look at HubSpot vs Zoho. Their pros and cons, and everything else they bring to the table. This is a detailed outlook on this noteworthy CRM software.
What Companies Are Best Suited for HubSpot
HubSpot is the no.1 CRM solution for a majority of companies. And there is a good reason why businesses are moving towards this software once they see the power of the platform. Its comprehensive free plan makes it a practical solution for start-ups on a tight budget.
The thing is, most free CRM software looks great at first but fails to deliver notable features that will take your customer relationships to the next level. HubSpot is different. Its free plan has a ton of features. Whether you need contact management, tasks, and activities, email marketing, or basic bots, the free plan got you covered.
Now, it is true that the paid features come at a hefty price, but they offer scalable tools for advanced CRM solutions across various departments. One of their best-selling points is that the platform itself is perfect for a newcomer. It has an intuitive interface that’s quick to get used to.
Countless CRMs find it difficult to balance automation, functionality, and power. Luckily HubSpot hasn’t done anything that would downgrade its intuitiveness for the sake of getting more power. Rather, they focus on offering a top-quality user experience.
All you need is within reach and you won’t have to spend an absurd amount of time navigating around. The workflow, automated emails, metrics, and marketing reporting, make it a game-changer when it comes to building a solid monthly metric report.
Overview of Zoho
Zoho is cheaper and packed with more features than Freshworks and Insightly CRM. But, when it comes to marketing and advanced sales, it’s in tight competition with HubSpot CRM. Recently, this platform has put in the extra effort to develop automation and customization options, while providing users with an easier-to-use interface.
This is good news, considering how its extensive features made it downright impossible to start working for newcomers. Still, figuring out the ins and outs of the software can take some trial and error. Overall, with Zoho, you can expect powerful automation tools with a learning curve.
Through automation, users can create rules and get rid of manual work. This particularly comes in handy when setting tasks. Zoho CRM is highly customizable. People can use the customization tool to re-style deal boards, page interfaces, and more.
Now, when you take a look at HubSpot vs Zoho, the first major difference is in the free plan and lower price range. The free plan covers deal management and customizable contact. However, it doesn’t feature email marketing. Plus, its third-party integration is quite limited.
The free HubSpot option analyzes email campaign performance. With Zoho, you would need to rely on premium features to get the desired result.
Feature Comparison
In terms of overall features, both HubSpot and Zoho have a lot to offer. Take a look at the table below.
|
HubSpot |
Zoho |
Primary user base |
Small, Mid, Enterprise |
Small, Mid, Enterprise |
Devices supported |
iPhone, Android, iPad, Mac, Web, Windows, |
Android, iPhone, iPad, Web, Windows |
Free Trial |
Yes |
Yes |
Free Demo |
Yes |
Yes |
Pricing Model |
Monthly/Annually |
Monthly/Annually |
Phone |
Yes |
Yes |
Live chat |
Yes |
Yes |
Training |
Yes |
Yes |
API |
Yes |
Yes |
Activity Dashboard |
Yes |
Yes |
Analytics/ROI Tracking |
Yes |
Yes |
Audit Management |
Yes |
Yes |
Ads optimization events |
Yes |
Yes |
Automated Email Responses |
Yes |
Yes |
Basic bots |
Yes |
Yes |
Basic Reporting |
Yes |
Yes |
Calculated properties |
Yes |
Yes |
Custom user permissions |
Yes |
Yes |
Data Quality Management |
Yes |
Yes |
Duplicate management |
Yes |
Yes |
Email health reporting |
Yes |
Yes |
Email Marketing |
Yes |
Yes |
Lead Nurturing |
Yes |
Yes |
Marketing Lead Database |
Yes |
Yes |
Group Posting |
Yes |
Yes |
Image Library |
Yes |
Yes |
Pricing Comparison
When comparing HubSpot vs Zoho, it’s important to talk about the price range. With Zoho, the standard edition starts at €20 ($22.78) when billed monthly. With the professional option costing €35 ($39.87). The more expensive the package, the bigger the privileges, with enterprise being the most popular option at €50 ($56.96).
HubSpot has three options, a starter, professional, and enterprise edition. The Starter solution costs $45 and includes 1,000 marketing contacts. Professional is $800/month, with 2,000 marketing contacts, and enterprise costing $3,200/month paired with 10,000 marketing contacts.
Onboarding and Training
Both HubSpot and Zoho are powerful tools with great features. But, to reap the benefits, you need to know exactly how to use them. HubSpot offers a training and onboarding process capable of setting new users on the right track.
You can also get a paid onboarding session together with a skilled account representative that can show you how to use the program. This is a perfect opportunity to expand your horizon and learn more about your goals and business.
People also like to team up with an agency partner like No Bounds Digital. This is to make the training process an easy stride. It can be a practical solution that gets the job done.
Migration Options
With HubSpot, you are getting paid migration or free tools that can help you export customer contact data from any other CRM software you previously used. If you are looking to migrate from one platform to the other, then No Bounds digital can help. It’s easy to migrate with a partner like this. Due to their extensive knowledge of the HubSpot platform, they will ensure that all data is transferred with ease.
Service Experience
HubSpot remains a popular choice when it comes to CRM software. Its user-friendly interface and a ton of other features, make it a viable option for any business. When comparing HubSpot vs Zoho, the price is the first thing that stands out.
But, upon a closer look, it’s easy to see that the free HubSpot edition has a lot more to offer than Zoho’s. For businesses that have yet to stand on solid ground, HubSpot is a go-to choice.
Conclusion: HubSpot Vs Zoho
The implementation time for either HubSpot or Zoho shouldn’t come as a surprise. HubSpot has a drastically lower implementation time compared to its competitor. Based on how many records you have to work with, and whether you are working with the free or premium editions, you can expect implementing HubSpot to take 1 day to a few weeks. With Zoho, you will need a month or more.
References
https://www.crazyegg.com/blog/hubspot-crm-review/
https://www.crazyegg.com/blog/hubspot-crm-review/