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HubSpot Starter Vs HubSpot Pro

If you’re here, chances are you want to try the HubSpot CRM platform for your business but don’t know which offer to select. Right?  

Don’t fret! You have come to the right place.

HubSpot CRM is a powerful all-in-one cloud-based solution that helps businesses of all types and sizes manage web content, create landing pages, nurture leads, run analytics, and more. The CRM platform has gained huge traction over the years because of its ability to facilitate inbound marketing, sales pipeline management with automation, email campaigning, and lead and contact management.

On that note, finding the right HubSpot plan might prove difficult, especially if you are new to inbound marketing. That’s because HubSpot presents customers with four offerings, each with unique features, integrations, and add-ons. But we’re here to help. In this guide, we will compare two popular HubSpot plans - HubSpot Starter and HubSpot Pro–to help you make an informed choice. Let’s begin!

What Companies Are Best Suited for HubSpot?

Established first as an automation software solution, HubSpot has grown to provide its customers with a variety of services over the years. The services include marketing, outbound and inbound leads, customer relationship management, and social media account management.

It’s a suitable platform for B2B and B2B businesses in several domains, such as real estate, sales, construction, accounting, etc. Small businesses, mid-market businesses, and enterprises can also use the platform to analyze business metrics, monitor customer interactions online, and grow amazing customer experiences.

You don’t have to pay for HubSpot CRM. It’s completely free and comes with features and tools that prove more effective than those offered by paid plans of other CRM platforms, such as Salesforce. However, if you wish to leverage the full power of the HubSpot CRM solution, you’re better off opting for paid options: Starter, Professional, and Enterprise.  

Each HubSpot paid option delivers values through five products, also called hubs. They include Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operational Hub. They also come with robust add-ons and 100+ integrations that can be extended to point solutions, industry-centered apps, and so on.

As you can see, HubSpot CRM is a reliable all-in-one solution ideal for any type of business. So, get it today!

Feature Comparison


HubSpot Starter

HubSpot Professional


Starts as $45 per month billed annually for 1,000 marketing contacts.

Starts at $1,600 per month for 2,000 marketing contacts

Landing Pages





Requires template creation by HubSpot support team or HubSpot certified partner or agency




Marketing Contacts

Up to 1,000

Up to 2,000

Social Media


Replace Sprout Social and Hootsuite with HubSpot social tools. Connect 50+ accounts and create 10k posts per month

Email Marketing

5 times the marketing contacts in your plan for email sends. For instance, if you have 1,000 contacts, you can send 5,000 emails monthly

10 times the marketing contacts in your plan for email sends. For instance, if you have 2,000 contacts, you can send 20,000 emails monthly

Conversation Chatbot

Include but with limited features

Included with features like the ability to collect specific information like talking to a real person

Call to Actions (CTAs)


Users can create CTA buttons hassle-free and customize them based on contact region, customer journey, etc

Live Chat

Included but cannot route chat notification to specific users

Included and can route notification to specific users and teams with ease

Salesforce Integration


Included but require an expert with a good understanding of HubSpot and Salesforce

Required Onboarding Fees


$3,000 – one-time

Market Automation (Workflows)


Users can automate marketing, sales, and service workflows

Email Health Reporting

Included but with limited features


List Segmentation

25 active lists, 1,000 static lists

1,000 active lists, 1,000 static lists

1:1 Technical Support

Email and in-app chat support

Email, In-app, and phone support

Multiple Currencies

Up to 5 currencies

Up to 30 currencies


Up to 5,000 documents per account

Up to 5,000 documents per account

App and Asset Marketplace

Compatible apps and themes

Compatible apps, themes, templates, and modules

Pricing Comparison

To understand the pricing of HubSpot offerings, you need to understand what each plan contains. As we said earlier, HubSpot CRM packages feature five products, including Marketing, Sales, Service, CMS, and Operations. These products and additional add-ons affect the pricing of each plan.   

Below, you will discover the pricing of the HubSpot Starter plan based on the pricing of its core products, sometimes referred to as hubs.

HubSpot Starter

Marketing Hub Starter

Starting at a base price of $18 per month, Marketing Hub Starter provides small business and mid-market businesses new to inbound marketing with a variety of powerful features and tools. It allows these organizations to have a taste of HubSpot power without feeling overwhelmed with numerous features and the upkeep top-tier plans require.  

The Marketing Hub Starter plan allows you to enjoy all free HubSpot marketing features and tools, plus:

  • Email health insights
  • Multiple currencies
  • 1:1 technical support
  • Payments

Sales Hub Starter

Sales Hub Starter offers you a bunch of free sales tools and much more. The Sales Hub software helps sales teams handle currencies, keep track of the business objectives and create quotes directly from the HubSpot account. The plan starts at $18 per month for 2 paid users. For additional users, businesses have to part with an additional $9/month.

Besides the free plan tools, you will access several reliable tools, including:

  • Snippets–Create and use up to 1,000 snippets
  • Documents
  • Meeting planner
  • Sales Automation
  • Email templates
  • Email tracking
  • Calling SDK
  • Goals
  • Conversion routing

Using these features, companies can manage their prospective leads as soon as they visit their websites.

Service Hub Starter

HubSpot CRM provides you with the tools you need to take your customer service to the next level. With Service Hub Starter, you can use these tools without the HubSpot branding popping up everywhere. It comes with advanced features and functionality to connect and support visitors as soon as they land on your page. The suite starts at $18 per month, billed annually, and offers you all the free service features as well as:

  • Conversations Inbox
  • Conversation bots
  • Multiple tickets
  • Simple ticket automation
  • HubSpot mobile app

CMS Hub Starter

HubSpot’s Content Management Software (CMS) hub for the Starter plan offers marketers and developers the tools they require to grow successful business websites. The hub starts at $23 per month and gets billed annually.

This secure, reliable, and fast HubSpot CMS takes care of the maintenance and security of your CMS. Therefore, allowing developers to focus on creating a website that supports lead generation and business growth. Besides free tools, CMS Hub Stater users will enjoy:

  • Email marketing
  • Live chats
  • Shared inbox
  • Multi-language content creations and testing
  • Website traffic analytics
  • Form follow-up emails
  • Ad management
  • Drag-and-drop editor

Operations Hub Stater

Another impressive tool in HubSpot arsenal is Operation Hub. It is software that synchronizes customer data and automates business operations to promote scalability. 

It comes packed with useful tools and features to help you optimize your company process.

Using Operation Hub Starter, your operation teams can link applications, automate processes, and clean customer data. It’s pricing starts at $18 per month, billed annually.

If you opt for this suite, you will enjoy free Operation Hub features, including

  • Historical sync
  • 3rd party integrations
  • Default field mappings
  • Two-way data sync
  • Paid features for the suite include custom field mappings

HubSpot Professional

HubSpot Professional CRM Suite comes at a discounted price of $1,600 per month and features all the HubSpot hubs plus other integrations. However, you can also invest in HubSpot professional products separately. Below we’ve provided you with the pricing and features of each Hub Pro product.

Marketing Hub Pro

Do you wish to start marketing automation? Well, Marketing Hub Professional is your go-to solution. The hub pricing start at $800 per month. It’s ideal for small business and mid-market organizations that want to create inbound marketing campaigns, monitor and track results, and scale.

Marketing Hub Pro comes packed with a ton of free tools and paid features to help your marketing team target prospective audiences efficiently. You can expect the following of this Marketing hub:

  • Landing Pages
  • Forms
  • Attribution reporting
  • List Segmentation
  • Dashboard
  • Marketing automation
  • Salesforce integration
  • SEO tools
  • Blogs
  • Smart Content

Sales Hub Pro

If you want to discover more HubSpot functionalities, consider getting Sales Hub Pro. The hub pricing starts at $450 per month and better fits enterprises and advanced sales teams.

The Hub helps your sales team to automate their workflows based on leads’ activity, customize videos and integrate contact with ease. It will offer your every sales feature from the Starter plans, plus:

  • Meeting planners
  • Standard contract scoring g
  • Workflow extensions
  • Email tracking and notification
  • Stripe integrations
  • Simple automation
  • Sequences
  • Company scoring
  • Calculated properties
  • Record customization

Service Hub Pro

Starting at $360 per month, Service Hub Pro allows businesses to automate their service process, create a knowledge base, and design surveys. With its help, your expert customer service team can take advantage of advanced features to deliver the best customer experience. The suite comes with everything from Sales Hub Starter, plus:

  • Video hosting and management
  • Conversational bot
  • Email templates
  • Custom reporting
  • Standard contact scoring
  • Messenger integrations
  • Help desk automation
  • HubSpot mobile app
  • Email sequences
  • Customer support surveys

CMS Hub Pro

Control your website with ease via CMS Hub Pro. It helps developers and marketers create and edit web pages in an easy-to-use and friendly admin area. Also, it handles website security and maintenance, so developers and marketers can focus on creating good content and delivering great experiences to visitors. The hub pricing starts at $360 per month and gets billed annually at $4,320. You will also enjoy all the dynamic features from CMS Hub Starter, as well as:

  • Content Delivery Network (CDN)
  • Google search console integrations
  • Video hosting and management
  • Custom reporting
  • Content Staging
  • Teams
  • Filtered analytics view
  • Custom domains
  • Password-protected pages

Operations Hub Pro

Last, we have Operation Hub Pro, which helps businesses code custom automated processes. It’s one interesting facet of HubSpot and has been gaining huge traction since its introduction. The hub will help your small business scale by synchronizing customer data and automating various workflows. It features dynamic tools that can maximize a business’s revenue potential. They include:

  • Data quality automation
  • Webhooks
  • Programmable automation and bots
  • Scheduled workflow triggers
  • Duplicate management
  • Workflow extensions
  • Custom properties

Onboarding and Training

Introducing business teams to new systems often proves difficult. That’s where onboarding and training come in. Small businesses, mid-market organizations, and enterprises with HubSpot accounts can enjoy HubSpot onboarding and training services personalized to their needs.

HubSpot onboarding support experts work with various business teams (marketing, sales, and customers service) to get acquainted with HubSpot cloud-based solution and its features. As a result, helping them grow over time. Besides that, the teams gain access to educative articles, blogs, courses, and comprehensive certificates to upskill and become more productive.

HubSpot paid onboarding and training plans for HubSpot Starter and HubSpot Professional include:

Marketing Hub Onboarding

Businesses new to HubSpot’s Marketing Hub solution will benefit from HubSpot Starter onboarding which costs $250. Here, HubSpot’s experts offer marketing teams recommendations on how to leverage data in HubSpot, generate leads, and create automation. They also get to enjoy a variety of services, including:

  • Segmenting data
  • Email marketing
  • Capturing and converting leads

HubSpot Pro onboarding services cost $3,000 and include consultations for:

  • Traffic and website analytics
  • Campaign set up and analytics
  • Content strategy
  • Automated lead naturing and internal assignment set up

Sales Hub Onboarding

Here, HubSpot’s onboarding sales experts will offer your sales teams actionable guidance on how to simplify sales workflows and close more deals. Plus, how to better translate your business to HubSpot.

If you have invested in the HubSpot Starter plan, you will have access to several onboarding services for $250. They include:

  • Productivity tools
  • Insights on your customers’ sale process in HubSpot
  • CRM personalization for sales operations

HubSpot Pro onboarding service cost $500, and includes the following consultations offers:

  • Measuring customer experience
  • Ticket automation
  • Team onboarding
  • Routing and managing teams
  • Custom integration consulting
  • Business process mapping
  • Standardized email and chat responses

Service Hub Onboarding

HubSpot’s Service Hub Onboarding and training service will help your customer service team learn how to set up and migrate help desk, use data in HubSpot, and much more. The plan is all about helping businesses to deliver exceptional customer service experiences.

Service Hub Onboarding for HubSpot starter costs $250, and offers the following consultation services:

  • Scheduling meetings
  • Reporting on productivity and closed tickets
  • Setting up intake channels
  • Creating customized ticket pipeline

If you opt for HubSpot professional, you will pay $500 for onboarding, which consists of the services listed below:

  • Live chat implementations
  • Setting up intake channels
  • Measuring customer experience
  • Ticket automation
  • Assisting customers self-serve through the knowledge base
  • Standardized email and chat responses

CMS Hub Onboarding

HubSpot Starter offers users no CMS Hub Onboarding service. Therefore, you might have to select higher tiers like HubSpot professional.

With CMS hub onboarding services, your company developers and marketers will learn how to create relevant and engaging website content in HubSpot and SEO optimization while keeping the business needs in mind.

  • CMS Hub Onboarding services for HubSpot Pro costs $800 and offers the following services:
  • Content Strategy
  • Traffic and website analytics
  • How data and website live in HubSpot
  • Lead capture and conversion paths

Remember, HubSpot’s onboarding service is guidance-based, meaning they only offer recommendations. Your team will need to handle the set-up tasks and integrations. But you can save yourself time and money by working with HubSpot-certified agencies like HubSpot like No Bonds Digital. The agency has executed over 100 implementations. So, rest assured, you will receive unexceptional onboarding services and experience.

Migration Options

Most people fear switching to new CRM systems because it’s often an overwhelming process. But HubSpot makes migration super easy, thanks to its effective paid migration services and dedicated migration team.

HubSpot Starter and HubSpot Professional users can comfortably import their data to HubSpot with minimal disruptions to their business. You can work with HubSpot migration teams to migrate website content and blogs from your existing website. They can even design templates similar to your current site, so you can start developing new content in HubSpot.

Besides website migration, blog migration, and template set up, HubSpot offers its customers asset migration, email template rebuilds, and consulting.

For a faster migration experience, consider working with a HubSpot certified partner agency like No Bound Digital. It’s a reputable and reliable agency, which allows users to migrate 1000+ contact hassle-free and get excellent results.

Service Experience

In terms of customer support, business and enterprises using HubSpot CRM receive 24/7 customer support. In case of any queries or concerns, users can contact the HubSpot dedicated team of customer support representatives via email, phone, or live chat.

Customer service is included in every HubSpot offering: Free, Starter, Professional, and Enterprise. You don’t have to pay an additional fee for the support. Furthermore, HubSpot account owners gain access to free knowledge base articles, blogs, comprehensive certificates, and courses at no extra charge. The resource will help your team learn how to use HubSpot tools, upskill and grow.


As you can see, HubSpot CRM is truly an amazing platform packed with offerings ideal for every business type and size.

If you wish to automate your business workflow, increase the productivity of your teams and achieve scalability, invest in HubSpot Starter. This plan features dynamic tools to create effective inbound marketing strategies, automate sales processes, create and edit website content and much more.  

But for more advanced features and functionalities, you can opt for HubSpot Pro. It’s perfect for enterprises with large and experienced marketing, sales, customer service, and operational teams.

That’s all we have today. Thank you for stopping by!







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