Both HubSpot and Dynamics 365 are considered to be excellent tools that help in automating various business processes. They offer a wide variety of functionalities in order to help your business grow, but it can be tricky deciding which one is right for you. Here we’ve created the definitive comparison, analyzing the key features of each tool to see which one is more suitable for your needs.
What Companies Are Best Suited For
HubSpot platform is the #1 CRM for scaling companies which is suitable for nearly every kind of business in every industry. It offers various pricing model that ranges from entry-level users to the enterprise tier. This allows users to scale with the business.
With its strong focus on inbound marketing and lead generation, HubSpot is particularly well-suited for traditionally SMB / mid-market B2B businesses looking to drive more qualified traffic to their sites.
With an all-in-one marketing platform that helps you to grow your business, HubSpot powers thousands of businesses every day. It also has a wide range of features that make it a great option for scaling companies. It's also easy to use, accessible from any device and gives any startup business plenty of room for growth.
Overview Of Dynamics 365
Dynamics 365 is a business application of Microsoft. It helps you manage your business by giving you the tools and connections to grow. It will give you insights into your business, empowering you to understand and make decisions.
It offers the agility to scale and adapt to the needs of the business. It lets you manage your customer engagement, sales, and marketing processes, support, and operations.
Dynamics 365 includes CRM, financial management, and analytics capabilities which can be used in conjunction with other Microsoft applications or as an independent solution.
Feature Comparison
It’s true that HubSpot and Dynamics 365 have many similar features, but there are some key differences. Below is a breakdown of these differences to help you separate facts.
HubSpot |
Dynamics 365 |
|
Main Customers |
Small-Business, Mid-Market, Enterprise |
Small-Business, Mid-Market, Enterprise |
Mobile User Support |
Yes |
No |
Free Trial |
Yes |
No |
Free Demo |
Yes |
Yes |
Pricing Model |
Monthly/Annually |
Monthly |
Price Starting From |
$0 |
$50 |
Phone |
Yes |
Yes |
Live Chat |
Yes |
Yes |
Documentation Training |
Yes |
Yes |
Videos Training |
Yes |
No |
24/7 Support |
Yes |
No |
Campaign Management |
Yes |
Yes |
Contact & Account Management |
Yes |
Yes |
Desktop Integration |
Yes |
Yes |
Email Marketing |
Yes |
Yes |
Lead Management |
Yes |
Yes |
Marketing ROI Analytics |
Yes |
No |
Opportunity & Pipeline Mgmt. |
Yes |
Yes |
Quotes/Estimates |
Yes |
No |
Segmentation |
Yes |
No |
Social Media Integration |
Yes |
No |
Task / Activity Management |
Yes |
Yes |
Territory & Quota Management |
Yes |
Yes |
Territory Management |
Yes |
No |
HubSpot and Dynamics 365 will likely appeal to different types of businesses. However, it should also be noted that Dynamics 365, despite being a powerful marketing platform, has some missing features of marketing automation and customer support that HubSpot possesses.
Pricing Comparison
Pricing can be a challenging component, especially if you’re just starting out. You want to pay as little as possible, but you also want features and services that justify the cost.
Dynamic 365 price plans start from $50/month with a limited free trial. It also offers another pricing modal for the first-time user starting from $20/month. It can be used for only first app purchases.
On the other hand, HubSpot's price ranges from $0-5,000/month depending on the type of plan you go for and the number of contacts you want. It also offers a free demo with unlimited contact for unlimited time which is perfect for startups.
HubSpot has a scale pricing model based on the number of contacts and leads while Dynamics 365 has fixed prices based on the user which may be inconvenient for some business types.
Onboarding And Training
If you're just starting out, the onboarding and training process can be a little intimidating. But it is important to understand the platform features and how it works.
HubSpot provides a number of resources to help you get started and run on the platform. The HubSpot Academy offers training and onboarding videos, along with more detailed documentation that helps you learn, understand, and use HubSpot.
It also offers paid consulting-based onboarding who will work with the user one-on-one throughout the onboarding process. Its experts will also answer any questions you may have about the platform. They will help you to learn about the system.
You can also work with an agency partner like No Bounds Digital which will build out your account for you. They'll make sure everything is set up correctly, ensure that you know how to use the program, and answer any questions you have.
Dynamics 365 also offers onboarding and training. But it doesn’t offer any video tutorials. On the other hand, HubSpot does a better job because of its extensive knowledge base. The shorter onboarding process and more training videos available increase the chance that you will successfully understand the platform within a few days.
Migration Options
HubSpot Migration offers an easy way to transfer all your existing content, contacts, and other data from another website to your HubSpot account. It has both free and paid migration tools. The paid version includes a dedicated migration specialist, priority access to support, and many more.
You may also consider a partner like No Bounds Digital for your migration project. The team at No Bounds Digital has vast experience in migrating clients from various platforms to HubSpot. They can help you make informed decisions for your migration process.
Customer Service Experience
Customer Support is one of the most important aspects of users’ experience using a platform. HubSpot has an effective support team that listens, gives advice, and walks customers through their issues as efficiently as possible. It has a comprehensive knowledge base that's updated frequently, with thousands of articles and videos on every aspect of using Its tools and services.
With HubSpot Pro tools or greater, you can get 24/7 access to their support team through phone, chat, and email support. They are here to answer any questions you may have about HubSpot products and services, be it billing or usage questions, training requests, or any other product-related matter.
HubSpot Support is automatically included within your subscription, so you can get help from the experts whenever you need it. However, the support for some external solutions may cost extra money for HubSpot customers.
However, unlike HubSpot Support, Dynamics 365 doesn’t offer 24/7 support. You can contact support through chat and phone from Monday to Friday and 8 AM to 5 PM. It’s important for users to have access to 24/7 support so they feel supported at all times—not just during business hours.
Conclusion
It is important to recognize that both of these platforms are excellent and are designed for different types of businesses. However, it appears that HubSpot has a slight edge in terms of available features, customer support, and onboarding. They offer more customization while still maintaining a simple interface and easy-to-use system. It has a much better onboarding process and training and 24/7 customer support ease the burden for new users.
References
https://www.hubspot.com/comparisons/microsoft-dynamics-vs-hubspot
https://www.nigelfrank.com/blog/head-to-head-microsoft-dynamics-vs-hubspot/
https://www.g2.com/compare/dynamics-365-sales-vs-hubspot-sales-hub
https://technologyadvice.com/crm/resources/microsoft-dynamics-vs-hubspot/