HubSpot Vs Eloqua

Marketing is a complex discipline that needs tools to achieve success. That’s why marketing automation platforms became common within the business. Two of the most common marketing platforms in the industry are HubSpot and Oracle Eloqua.

Both offer robust features that can help you boost customer acquisition, improve customer maintenance, and enhance your sales processes. But which one is best for your business? In this article, we’re going to compare two of the most popular marketing automation platforms and explain why you might want to pick one over the other.

What Companies Are Best Suited For HubSpot

HubSpot is considered the number one CRM for scaling companies. It offers a range of features and functionalities that can be tailored to meet the needs of all business sizes and stages. It is a good solution for companies that need to grow fast and need a CRM, content management, marketing automation, and other features.

HubSpot's marketing tools are designed to help Traditionally SMB / mid-market B2B businesses attract highly qualified leads and nurture those leads through the sales funnel. The platform makes marketing much easier for businesses by providing an easy-to-use interface that allows for collaboration among members of teams.

Overview Of Eloqua

Eloqua is a marketing automation platform that helps businesses understand and optimize their marketing efforts. It allows you to follow measurements such as campaign performance and landing page conversion metrics.

It helps you create and send personalized emails, set up landing pages, and track the results of your campaigns. It also provides customers behavior data by collecting, tracking, and analyzing their behavior. With this information, you can segment them for optimal targeting, personalize email communications and measure your results. It also features reporting tools for insights into how campaigns perform through custom dashboards, scorecards, and alerts.

Feature Comparison

HubSpot and Eloqua are two of the most popular marketing automation platforms. When you start to really dig into their features, it may clear your view. Let’s find out!

	Hubspot	Eloqua
Main Customers	Small-Business, Mid-Market, Enterprise	Small-Business, Mid-Market, Enterprise
Free Trial	Yes	No
Free Demo	Yes	Yes
Price Start From	$0/Month	$2000/Month
Phone	Yes	Yes
Chat	Yes	Yes
Documentation	Yes	Yes
Training	Yes	No
24/7 Support	Yes	Yes
Data Quality Management	Yes	Yes
Drag-And-Drop Email Builder	Yes	No
Ecommerce Emails	Yes	No
Landing Pages And Forms	Yes	No
Lead Nurturing	Yes	Yes
Marketing Lead Database	Yes	No
Online Behavior Tracking	Yes	Yes
Post-Send Email Analytics	Yes	Yes
Search Tracking And Optimization	Yes	No
Segmentation	Yes	Yes
Site And Event Tracking	Yes	Yes
Web Analytics	Yes	Yes

Although Eloqua has good email tools and marketing automation, it has high the purchase price. It focuses mainly on email marketing, while HubSpot is a platform that is much more all-encompassing. HubSpot’s approach also takes a wider scope, focusing on all email communications in conjunction with social media and landing pages.

Though Eloqua offers inbound marketing tools, it doesn't have the capabilities to support a full marketing automation system like HubSpot. Eloqua also lacks customer relationship management (CRM) functionality, but it's an add-on. You can add CRM tools by paying separately for Oracle CRM. On the other hand, CRM tools are included with HubSpot, so you’ll not have to pay separately if you want it.

Pricing Comparison

Eloqua is a bit more expensive than many software in the market. It costs $2000 per month with the limited demo. But we did not find any pricing information on their official website. That price is collected from various sources.

On the other hand, the pricing for HubSpot starts at $0/ month. You can pay per month or annually for the plan. The annual plan comes with a discount. When you break it down by contacts and features, HubSpot's pricing model is far more affordable than Eloqua.

HubSpot also offers a free demo with unlimited contacts for unlimited time which is quite rare in the market. The free plan offers over 100+ features like email marketing, ad management, landing pages, and so on.

Onboarding And Training

HubSpot offers a number of online resources that can help you get your new users up to speed and ready to work with the platform. HubSpot Academy also contains a variety of useful guides and videos that teach users how to use all the different features of HubSpot.

HubSpot offers paid onboarding consulting services where they help you to learn and ensure that training and onboarding are handled properly. If you're having trouble configuring your HubSpot account or would rather have someone else handle it for you, there are agencies like No Bounds Digital that can do it for you.

Eloqua also offers onboarding and training. However, compare to Eloqua, HubSpot is often considered a simple and user-friendly onboarding process.

Migration Options

HubSpot Migrate features the quickest way to transfer all or part of your website content into HubSpot. You have flexibility over what will be migrated when and how much work is required on your end to get started. It also offers free and paid migration options, which can help you complete the transition to HubSpot more quickly. By using paid migration options, you can avoid costly delays and issues that are common with a manual migration.

You can also take support from a partner like No Bounds Digital that offers HubSpot migration strategy, and implementation for clients. They also share their expertise on how best to execute a successful migration.

Customer Service Experience

You need to know how to get in touch with the platform experts when you have questions or issues with the platform or services. You also need to know how long it might take for them to respond if you are contacting them about a problem you are experiencing.

HubSpot has one of the best support teams in the industry. If you purchase pro price plan or higher, you can contact them immediately through 24/7 live chat, phone, and email support. It doesn't charge you for support. It's part of your subscription. However, there are some third-party tools and services that integrate with HubSpot and may cost money for their support.

On the other hand, Eloqua has the same customer service option as HubSpot which will help you with queries. But Eloqua support team response is fairly slow compared to the HubSpot.

Conclusion

In the end, both Eloqua and HubSpot provide solid services. Eloqua is mainly focused on email marketing. Also, it tends to be an expensive option and provide less feature than HubSpot.

So, if you are looking for an all-in-one solution for managing your marketing campaigns and seeing how well they perform at any given time - HubSpot is probably your best bet. You'll have access to many more features inside of one platform at what seems like a reasonable cost.