HubSpot Vs Emarsys

Both HubSpot and Dynamics 365 are considered to be excellent tools that help in automating various business processes. They offer a wide variety of functionalities in order to help your business grow, but it can be tricky deciding which one is right for you. Here we’ve created the definitive comparison, analyzing the key features of each tool to see which one is more suitable for your needs.

As marketing automation grows in popularity, choosing a platform that can meet your needs can be critical. The two most popular platforms in this space are HubSpot and Emarsys. Both offer a range of features that make it easy for anyone to manage their marketing. Below, we will discuss different features for each platform and help you choose which tool is best for your business.

What Companies Are Best Suited For HubSpot

HubSpot is known to be an all-in-one marketing platform. It's got everything from inbound marketing, lead nurture, sales, web analytics, and CRM (customer relationship management) all in one package. It is a great choice for B2B companies that are looking to scale up their marketing efforts.

HubSpot is also a great fit for traditionally SMB / mid-market B2B businesses, allowing you to plan, create, collaborate and publish content across your entire digital marketing funnel.

If you're a small business, then HubSpot will work as well for you. Not only does it have a starter plan for companies with 1000 contacts but it also has free products for individuals who do freelance work and other small side businesses. Additionally, a good deal of the tools available through their platform can be very helpful in growing your business.

Overview Of Emarsys

Emarsys is an omnichannel customer engagement platform, offering solutions for companies that want to increase their conversion rate and revenue through personalization.

It enables you to use real-time data to increase the effectiveness of your marketing and personalize the interactions with your customers. It helps e-commerce, retail, travel, and cross-industry companies to engage with their customers across all channels. It also allows you to know your customers, engage them and create a personalized customer journey that delivers the relevant experience across all channels.

Feature Comparison

When comparing two platforms, it is often more beneficial to consider the features and how each of them will affect your business. So, let’s take a look at HubSpot and Emarsys feature comparison.

	Hubspot	Emarsys
Typical Customer	Small-Business, Mid-Market, Enterprise	Small-Business, Mid-Market, Enterprise
Free Trial	Yes	No
Free Demo	Yes	Yes
Price Start From	$0/Month	Quote-Based
Phone	Yes	Yes
Live Chat	Yes	No
Mail	Yes	No
Documentation	Yes	Yes
Training	Yes	No
24/7 Support	Yes	No
Automated Email Responses	Yes	Yes
Basic Reporting	Yes	Yes
Data Quality Management	Yes	Yes
Landing Pages And Forms	Yes	No
Lead Nurturing	Yes	No
Manage Email Deliverability	Yes	Yes
Online Behavior Tracking	Yes	Yes
Search Tracking And Optimization	Yes	No
Segmentation	Yes	Yes
Web Analytics	Yes	Yes

Both HubSpot and Emarsys are great tools that can handle many marketing activities for your business. However, when it comes to email marketing and CRM, HubSpot has more features than most competitors out there.

Pricing Comparison

When you are deciding on your marketing platform, it is important to consider the cost as well as the features of each marketing software.

It is important to note that, you can use the HubSpot software for free. It offers a free plan that you can use forever with limited features. So, it gives users enough time to see how well the software performs and if they like what they see, they can make a decision on whether to continue using it or not.

Apart from the free plan, HubSpot is an affordable option as well since it provides three different plans depending on the number of contacts that you want:

Starter (starting at $45 per month with 1,000 contacts)
Professional (starting $800 per month with 2,000 contacts)
Enterprise (starting $3200 per month with 10,000 contacts)

A starter account is an affordable option for startups. However, if you consider the extra tools, facilities, and automation that the Pro or Enterprise accounts have, the price becomes higher. If you buy each account on an annual basis, then it will cost less than when bought monthly.

Emarsys also offers a free demo of its software. But there is no information about its limitation on their website. In order to receive the demo, you need to get in touch with them and ask for it. Also, there is no information about its pricing plan on their website, you have to contact support directly for pricing details.

Onboarding And Training

The HubSpot Academy offers free resources for individuals who want to learn about the entire software stack. With videos, e-books, and more, you can quickly become experts in everything.

HubSpot also offers users one-on-one training sessions. These sessions provide customers an opportunity to get questions answered by a member of the product team who specializes in the specific feature they want to learn more about. You can also take help from an agency partner like No Bounds Digital which will set up your HubSpot account or other related matter.

Emarsys also offer onboarding and training. But Emarsys platform is a little more complex than HubSpot, which may be inconvenient for some users. The configuration process can be time-consuming and create a need for more customization. HubSpot is an easy-to-use platform and its training is more robust and detailed compared to Emarsys.

Migration Options

HubSpot customers have the option to migrate their data free of charge or through paid options. Paid service is designed for businesses that require a more robust migration tool that can handle a higher volume of contacts.

Creating your own migration plan can be incredibly time-consuming. This may take you several hours, and if you make any mistakes along the way, you risk losing all of your data. In this case, you may work with a partner like No Bounds Digital to migrate your data. They will help make the process of moving your platform as seamless as possible.

Customer Service Experience

HubSpot has made it easy to find answers to your questions in the knowledge base that is updated frequently. It also provides documentation to help customers with the implementation and use of the software.

Most companies that use HubSpot are very pleased with the customer service experience that they receive. The live chat function is a favorite among users, as it allows them to quickly get the help that they need from a real, live person. HubSpot provides high-quality support via chat, phone, and email 24/7 to Pro plan users or greater. Its full support comes within the cost of your subscription. However, you need to pay extra if you want support from an external solution in HubSpot.

Meanwhile, Emarsys only offers phone or online forms for its users to contact them when they want to know more about their products or face some issues with account management. Additionally, it may take time for the Emarsys customer service team to respond to your question. However, HubSpot customer support answers quickly and solves your problems as soon as possible.

Conclusion: HubSpot Vs Emarsys

To conclude, HubSpot does a much better job than Emarsys does. HubSpot onboarding and training are better and its migration system is smooth. The dashboard and reporting options are much improved. And the platform is customizable enough to allow people like me to get the best out of their features without sacrificing usability or functionality.

HubSpot is a great choice for both business owners and marketers. With a host of useful features and in-depth marketing training, it’s hard not to like the software platform. On top of that, HubSpot offers great customer service that goes above and beyond. And with competitive pricing and a free plan, it’s hard to go wrong with this platform.