Choosing a marketing automation solution to help you lead and nurture your business prospects is no small task. HubSpot and Encharge are both excellent platforms for managing your marketing automation. If you're looking to learn which is the best platform to use, this article will help you make a final decision. We’ll take a look at both and compare their features, pricing, and services.
What Companies Are Best Suited For HubSpot
HubSpot is an all-in-one platform that can power an entire marketing operation, including email marketing, automated sales and support workflows, and a CRM. And unlike most other platforms on the market, it's designed specifically for traditionally SMB / mid-market B2B companies.
HubSpot is a very robust and powerful platform and can support companies in reaching many positive business outcomes from an integrated suite of products. Its product offering includes free, starter, pro, and enterprise-grade options for businesses of all sizes that want to grow their customer base and improve the efficiency of their marketing operations.
Overview Of Encharge
Encharge offers software solutions for businesses to automate the process of engaging with customers. It allows you to set up automated email sequences based on your customers' behavior and preferences, so you can send the relevant communications.
You can gather insights about your users' behavior from various sources and use those insights to build segments that represent ideal customer profiles for your business. By combining this knowledge with Encharge automation tools, you can develop targeted messaging that converts users into paying customers.
Feature Comparison
Both HubSpot and Encharge offer comparable features that can be very beneficial in driving your sales and marketing strategy. Below we’ll compare the two providers to determine which software has the best overall feature.
|
HubSpot |
Encharge |
Typical Customers |
Small-Business, Mid-Market, Enterprise |
Small-Business, Mid-Market, Enterprise |
Free Trial |
Yes |
Yes |
Free Demo |
Yes |
No |
Price Starting From |
$0 |
$49 |
Phone |
Yes |
No |
Live Chat |
Yes |
Yes |
|
Yes |
Yes |
Knowledge Base |
Yes |
Yes |
24/7 Support |
Yes |
Yes |
Automated Email Responses |
Yes |
Yes |
Basic Reporting |
Yes |
Yes |
Data Quality Management |
Yes |
Yes |
Email Marketing |
Yes |
Yes |
Landing Pages and Forms |
Yes |
No |
Lead Nurturing |
Yes |
Yes |
Manage Email Deliverability |
Yes |
Yes |
Online Behavior Tracking |
Yes |
Yes |
Reporting & Analytics |
Yes |
Yes |
Search Tracking and Optimization |
Yes |
No |
Sending Outbound Emails |
Yes |
Yes |
Web Analytics |
Yes |
No |
HubSpot and Encharge are both good email marketing software. Encharge is mainly focused on email marketing. On the other hand, HubSpot is a full-fledged marketing software that helps in all areas of growth in the business.
Pricing Comparison
HubSpot and Encharge both offer marketing automation software, but their pricing structures differ. For startups and small businesses, price is especially important because you want an effective, yet cost-efficient marketing system that will grow with your business as it expands.
Encharge offers a 14-day free trial with its paid version while HubSpot has a free plan which is perfect if you're just getting started or if your business is small.
It is available in different pricing tiers ranging from $49-$1,199 based on subscribers. On the other hand, HubSpot offers several price plans ranging from $0 to $3,200 per month and starting with 1,000 contacts to 10,000 contacts.
Users can enjoy several extra tools in higher HubSpot pricing plans such as social media management, marketing automation, website analytics, and lead tracking, among others. It also provides integrations with third-party apps so you can combine all your customer data in one place.
Onboarding And Training
HubSpot is designed to be easier to use than some of its competitors. Its onboarding and training are excellent, with many options for in-person or remote training. It also offers a variety of services including custom training programs, personalized onboarding plans, and even one-on-one training with experts.
HubSpot Academy offers many courses, including general platform overviews, in-depth training on specific features, and personal onboarding sessions to help new users get started with their accounts. Users can take courses on a self-paced schedule, or they can register for live virtual training sessions.
You can also work with an agency partner like No Bounds Digital to set up your account and train employees on it. This can be effective because you get a lot of upfront help from someone who really knows the software, and it can also be less time-consuming.
Encharge also provides training and onboarding resources but it requires a bit more of a time investment in the beginning. On the other hand, HubSpot requires less effort and skill to utilize from day one due to their seamless onboarding and training.
Migration Options
Manually transferring data between systems adds in the risk of human error, as well as the time needed to get it done. When you are looking to migrate platforms, or just bringing over your existing content and data, it is best to look into using migration service tools to ensure that everything is moved successfully over without any errors or setbacks.
HubSpot offers many different tools and options when it comes to migration. It provides detailed guides and documentation to help its users efficiently transfer their data over to their respective platforms. However, you can also work with a partner like No Bounds Digital that specializes in experience in migration services. They will ensure that your data is transferred safely, accurately, and quickly.
Customer Service Experience
People often like when they can get support immediately from a real human being rather than waiting in a queue or filling out a form. It also helps you identify problems before they turn into bigger issues that require more time and effort to resolve.
HubSpot provides 24/7 live chat, email, phone to their pro or higher plan users with agents answering questions within minutes. All agents have access to an extensive knowledge base built for each of the products.
There is also an online knowledge base in HubSpot that can help answer many of your questions if you prefer to search for answers yourself. HubSpot offers full support as part of your subscription. You will have access to a support team without having to pay extra for it. However, if you want support for external solutions, you may have to pay extra for these services.
Encharge also has live chat and mail support. They typically reply within a few hours which can be a problem if you need an immediate solution to any issues you are encountering. Also, it lacks phone support while it can be found in HubSpot.
Conclusion: HubSpot Vs Encharge
It is clear that HubSpot definitely has its advantages over Encharge, primarily in the areas of features, customer services, and pricing. It is the more modern platform, with numerous features and excellent analytics. The platform makes it easy to manage campaigns and monitor revenue, making it an integral part of the marketing process.
Encharge has a number of tools that make it a solid tool for email marketers, but HubSpot is clearly the more complete option. If you are looking for stack ranking marketing software then HubSpot is clearly the best choice.
References
https://www.g2.com/compare/encharge-vs-hubspot-marketing-hub
https://www.saashub.com/compare-encharge-io-vs-hubspot?ref=compare