HubSpot vs Hatchbuck

Finding the right sales and marketing solution for your business is vital. You want to find a solution that covers all your needs and fits your budget. While there are several strong tools for sales and marketing, HubSpot and Hatchbuck are two of the most popular solutions available. Both can increase sales productivity and effectiveness. Yet, which one is actually the better choice?

There are many factors you must consider when deciding on the right service or product. So, we’ll give a brief overview of what each platform offers to help you decide which one is right for you.

What Companies Are Best Suited For HubSpot

HubSpot is a leading CRM platform which is the perfect choice for companies that are looking to scale quickly, and want a platform that can easily adapt to their changing needs.

Although HubSpot is used by companies of all sizes, it is best suited for companies that are traditionally SMB or mid-market B2B, have a considered purchase process, and sell to other businesses.

It's designed to handle the needs of growing companies by allowing them to manage every aspect of their business through one centralized platform—no matter how many users or departments are involved—and it's easy enough for anyone in the company to use.

Overview Of Hatchbuck

Hatchbuck (now BenchmarkONE) is a CRM and marketing automation platform that helps you organize your data, automate repetitive tasks, and grow your business. You can use the platform to automate your sales process by managing leads and contacts, segmenting lists based on customer interactions, creating automated workflows, and tracking conversions.

It can nurture leads as they move down the funnel with targeted email campaigns that are personalized based on demographic data or behavioral triggers. You can create landing pages to generate new leads from social media ads, optimize your website, and measure results against goals.

However, in September 2019, Benchmark Email and Hatchbuck combined and rebranded as BenchmarkONE. The reason for the rebrand was that Benchmark, the company behind both platforms wanted to create a full suite solution with email marketing, marketing automation, and CRM solutions.

Feature Comparison

HubSpot and Hatchbuck are both incredibly powerful tools that offer a variety of features to help simplify the lives of their users. Understanding what these platforms have to offer will make the decision easier when choosing the right system. Let’s take a look at what they each offer in the way of core features.

	HubSpot	Hatchbuck
Typical Customers	Small-Business, Mid-Market, Enterprise	Small-Business, Mid-Market, Enterprise
Free Demo	Yes	Yes
Starting Price	$45/mo	$69/mo
Phone	Yes	Yes
Live Chat	Yes	No
Mail	Yes	Yes
Knowledge Base	Yes	Yes
24/7 Support	Yes	No
Landing Pages and Forms	Yes	Yes
Automated Email Responses	Yes	Yes
Basic Reporting	Yes	Yes
Building And Personalizing Emails	Yes	Yes
Dynamic Content	Yes	No
Lead Management	Yes	Yes
Manage Email Deliverability	Yes	Yes
Mobile Optimized	Yes	Yes
Quotes/Estimates	Yes	No
Search Tracking and Optimization	Yes	No
Sending Outbound Emails	Yes	Yes
Web Analytics	Yes	No

Both are solid platforms that each serve their own unique purposes. However, HubSpot seems to be a more robust feature set than Hatchbuck. It does have some unique features that you will likely not find in other lead tracking or CRM software products.

Pricing Comparison

Both HubSpot and Hatchbuck are popular choices for marketing automation, but each has its own pricing structure.

Both platforms offer free options for small businesses with a limited set of tools in their free versions. But, HubSpot has a lot more functionality with free plans compared to Hatchbuck.

HubSpot's pricing is centered around monthly or yearly subscription fees. Besides the free plan, it is available in three different tiers: Starter, Professional, and Enterprise. The starter price plan starts at $45 per month, Pro is at $800 per month, and Enterprise is at $3,200 per month.

With each pricing tier of the HubSpot software, you get more features and access to more tools. If you want to use their advanced marketing automation tools, you'll need to upgrade to a pro or higher paid plan.

Besides the free plan, Hatchbuck also has similar packages starting from $69 per month with 500 contacts while HubSpot packages start from $45 per month with 1,000 Contacts. So, HubSpot has the edge in terms of price point and functionality for most small businesses.

Onboarding And Training

It may not easy to get started with marketing automation as there can be a steep learning curve. This is especially true if you're not a techie or if you're new to marketing automation concepts. Both HubSpot and Hatchbuck offer onboarding and training resources to get you using their platform quickly.

However, HubSpot provides more in-depth onboarding and training sessions. It offers HubSpot Academy which is an online training portal that offers courses on a variety of topics.

There are also training videos and tutorials on how to use the software effectively. The videos are easy to follow along with and they are very helpful if you're having trouble getting started with the program. You can easily click into their knowledge base and find the information that you need to get going with your account.

You also have the option of signing up for in-person onboarding sessions but those are not free. It will help you to learn how to use the platform effectively. However, for implementing the system, you'll likely want to work with a partner like No Bounds Digital which will get it done for you.

Migration Options

As you go through the migration process, you'll need to consider how best to migrate your data from one platform to another. HubSpot has various migration options and tools that can help you get started. It offers step-by-step guides for each type of migration, which is incredibly helpful when you want to avoid mistakes.

If you need a little extra help, or if you have a lot of data to move over, you can work with a partner like No Bounds Digital. They are experts in migrating from leading marketing, sales, CRM, and CMS platforms.

Customer Service Experience

HubSpot has a dedicated 24/7 support team for its customers. They are available to answer questions and resolve issues, as well as provide training so that you can take full advantage of the platform. It also offers a live chat function that connects you with a real agent instantly.

While the quality of customer service is great, it is important to note that you need to be a pro or higher plan user in order to enjoy the full benefits of the service like 24/7 support. It also doesn’t charge extra money for their support. However, some external services in HubSpot may charge for their support.

Hatchbuck does not have 24/7 support like HubSpot, but there are phone and email support. Overall HubSpot has clearly done more here to provide a highly competitive customer service experience.

Conclusion

HubSpot and Hatchbuck are both great options for marketing solutions. However, HubSpot has clear advantages in some areas. It cost less than Hatchbuck when comparing similar packages. It is also easier to use due to its various onboarding and training option and has more features than the competitor.

HubSpot offers a fully integrated platform approach, meaning you have one app for all of your marketing needs. It allows you to track more data than most other competitors, which helps you better understand what's working and what's not in your marketing plan.