HubSpot Vs Kajabi

Choosing the right marketing software for your need is hard because there are so many options. HubSpot and Kajabi are two great online marketing platforms with a host of impressive features. Both platforms are powerful solutions for businesses that want to attract, convert, close, and delight customers.

But how do you determine which one is better for your needs? Let's compare HubSpot and Kajabi to see which platform performs better and offers more value.

What Companies Are Best Suited for HubSpot

HubSpot is the best CRM solution for scaling companies. The platform is robust and built to integrate with many other systems, but it's flexible enough to grow with your business. As your business grows, you can add more features as needed.

HubSpot offers a variety of tools that can help businesses improve their marketing, sales, and customer service performance. It can be used by any type of business, but it's well-suited for traditionally SMB / mid-market B2B companies that are looking to improve their online visibility and automate their marketing processes.

Overview Of Kajabi

Kajabi is an online platform that allows you to create online courses and digital products to sell your knowledge online. It offers a range of features, including marketing automation and email campaigns to attract customers and increase conversions.

It helps business to sell their knowledge online by providing a full suite of tools for building landing pages, creating sales funnels and product checkouts, hosting online courses, and managing memberships.

Feature Comparison

HubSpot and Kajabi are both comprehensive marketing platforms with a number of features in common, but they also have key differences. Here’s a breakdown of how each of these solutions stacks up against one another based on their key features.

	HubSpot	Kajabi
Typical Customers	Small-Business, Mid-Market, Enterprise	Small-Business, Mid-Market
Free Demo	Yes	No
Free Trial	Yes	Yes
Starting Price	$45	$119
Phone	Yes	No
Live Chat	Yes	Yes
Mail	Yes	No
Knowledge Base	Yes	Yes
24/7 support	Yes	Yes
AB Testing	Yes	No
Analytics/ROI Tracking	Yes	No
Calendar Management	Yes	No
Campaign Management	Yes	No
Content Management	Yes	Yes
Conversion Rate Optimization	Yes	Yes
Email Management	Yes	Yes
Email Marketing	Yes	Yes
Landing Pages/Web Forms	Yes	Yes
Lead Management	Yes	No
Lead Nurturing	Yes	Yes
Lead Segmentation	Yes	No
Marketing Automation	Yes	Yes
Reporting/Analytics	Yes	No

Kajabi primarily focuses on selling courses and training. However, it's also limiting if you want to sell other products or services. However, HubSpot offers more flexibility than Kajabi in terms of product offerings and sales funnels. Its CMS gives you more control over your site's layout and design. And its full suite of sales and marketing software offers more advanced tools than those offered by Kajabi.

Pricing Comparison

HubSpot offers pricing tiers that scale with the size of your business, including a free tier. If you want to use advanced features, you'll need to upgrade to a paid plan.

HubSpot offers a free tier, which includes its CRM and marketing tools. The paid plans range from $45 per month for the Starter plan (which includes a 5X contact tier email send limit) to $3,200 per month for the Enterprise plan (which includes advanced marketing automation, reporting, and Campaign management).

On the other hand, Kajabi starts at $119 per month for its Basic plan, which allows 1 admin user. The Pro plan is $319 per month and has a limit of 25 admin users. Its plans are limited to its user capability while HubSpot offers unlimited users in their price plan. Moreover, it does not provide any free plan as HubSpot does.

Onboarding And Training

The HubSpot onboarding and training process is undoubtedly the best in the industry, there is no question. They have an incredibly large library of help center articles, user guides, e-books, webinars, and videos available to you.

HubSpot Academy offers free courses on a range of topics including content marketing, email marketing, social media marketing, SEO, lead generation, and more. These would be great for someone completely new to digital marketing or who wants to brush up on any topic before diving into the platform.

HubSpot also offers consulting-based onboarding options. Its experts will help you with your initial setup, marketing strategy, and plan and guide you through every step of the process. Or you can also work with an agency partner like No Bounds Digital who will set up your account as you want it and give you more assistance. They have extensive experience with HubSpot and know exactly how to set it up properly. You won't have to deal with any of the hassle or headaches yourself.

Kajabi also has an extensive library at their disposal including help center articles, user guides, and e-books. Its onboarding and training process is not bad but it's also not as extensive as HubSpot's.

Migration Options

If you need assistance in migrating from another platform over to HubSpot, there are several resources available to help you out. HubSpot has various migration tool that allows users to migrate their contacts from another platform into its platform. It also has paid migration options for those who want to switch platforms but don't have the knowledge needed to complete a seamless migration.

If you want to make sure this process goes smoothly, you can work with an agency partner like No Bounds Digital so that they can help you every step of the way. They have the knowledge and expertise to help you make that switch.

Customer Service Experience

HubSpot offers customer service by phone, email, and live chat. You can speak with a real person each time to help resolve any issues you may be having, or get additional training on the platform. If you are a pro or higher plan user, you can get 24/7 customer support from HubSpot. In addition, they also have a great online knowledge base where you will find all the common solutions you need.

On the other hand, Kajabi's customer service team is available Monday through Friday within business hours for basic users by chat and request option on their website only. There is no phone and email option. During the weekend, you may have a difficult time getting responses from their customer service team if you are not a higher-paid plan user.

HubSpot’s customer support offers a variety of options to help you get the answers you need. Kajabi’s support options may leave you high and dry if you ever find yourself in a situation where you need immediate help or want to talk to someone who can explain the problem and possible solutions.

Conclusion: HubSpot Vs Kajabi

Both of the platforms have powerful products that help their users. However, taking all of those differences into consideration, HubSpot seems like the ultimate choice. It offers everything that Kajabi offers plus more. The features and integrations HubSpot have are enough to help you manage an entire inbound marketing campaign.

Overall, HubSpot is a much better platform, it's easier to use and it offers you a huge range of products. They have a great support team who will walk you through the pros of using HubSpot and convert you over. Also, their online training to learn more about HubSpot is expeditious and effective, which requires minimal effort on your end.