HubSpot Vs Keap

CRM is an essential tool for every business. It covers all the aspects of your sales and marketing activities and provides you with a centralized view of your leads and contacts. Despite the fact that there are a lot of CRM systems out there, only a few of them are worth paying attention to. Perhaps two of the most popular choices are HubSpot and Keap.

But which one is the best for your business? Today we'll be comparing these two online platforms side by side so that you can make an informed decision on which solution is best for your business.

What Companies Are Best Suited For HubSpot

HubSpot is a platform that offers customers a variety of products and services, including CRM, sales, marketing, service, operations, and CMS. It is a widely used solution by traditionally SMB / mid-market B2B companies to elevate their inbound marketing performance. Its free plan is a great option for small businesses that want to manage their contacts and opportunities on a single system with no cost or learning curve.

HubSpot is one of the top platforms offering CRM facilities for companies that want to scale. It caters to almost any size and type of business. It has customers who are small companies with a handful of employees, to large multinationals with thousands of employees.

Overview Of Keap

Keap offers a wide range of features such as sales, marketing automation, and customer relationship management (CRM). It gives you control of your business’s lead generation process.

It allows you to schedule automated follow-up emails to contacts, creates a lead nurturing process, sends and tracks SMS text messages with your team members. You can also build landing pages for advertising campaigns and content marketing.

Feature Comparison

Both HubSpot and Keap both offer a powerful feature set and robust integrations. Below, we will compare the features of both platforms to help you decide.

	HubSpot	Keap
Typical Customers	Small-Business, Mid-Market, Enterprise	Small-Business, Mid-Market
Free Demo	Yes	Yes
Free Trial	Yes	Yes
Starting Price	$0	$40
24/7 Phone	Yes	No
Live Chat	Yes	Yes
Mail	Yes	Yes
Knowledge Base	Yes	Yes
Dynamic Content	Yes	Yes
Email Marketing	Yes	Yes
Landing Pages and Forms	Yes	Yes
Lead Nurturing	Yes	Yes
Marketing Lead Database	Yes	Yes
Online Behavior Tracking	Yes	No
Social Media Integration	Yes	No
Search Tracking and Optimization	Yes	No
Segmentation	Yes	Yes
Web Analytics	Yes	No

HubSpot offers a few distinct features that aren’t currently available within Keap and that may be crucial to any potential user. It also has a slight advantage when it comes to in-depth tools like online behavior tracking, search tracking and optimization, and web analytics.

Pricing Comparison

HubSpot and Keap are both excellent CRMs. But how do they compare when it comes to pricing? The two companies charge different rates for different tiers of their respective CRMs. HubSpot offers four-tiered pricing plans, while Keap offers three.

HubSpot offers a free plan, which is great if you want to test the product before deciding whether or not to buy it. Its pricing plan comes with more features than the last. It starts at $45/month with unlimited users and 1000 contacts offering facilities like email marketing and landing pages. The highest tier starts at $3,200/month with unlimited users and 10,000 contacts offering facilities like ABM tools and automation.

Keap pricing plans range from $40 to $100/month offering 500 contacts for 1 user in all plans. They don't offer a free plan as HubSpot does, but there is a 14-day free trial of their software. Moreover, they are more expensive than HubSpot in terms of contacts and users’ capability.

Onboarding And Training

HubSpot offers several options for onboarding users. It offers a wide variety of resources to help users become more familiar with using its platform. It also provides webinars that allow users to learn at their own pace and at a time that is convenient for them. In HubSpot Academy, users can take courses on using HubSpot and learn more about it.

HubSpot also offers a consulting onboarding service where their expert team will help you in your onboarding process. Moreover, you can work with an agency partner like No Bounds Digital in order to get more personal help with using the platform. They will choose the right tools, set up your account for you, and can give you more assistance in your work process.

On the other hand, Keap offers a wide range of resources for onboarding and training its users. But it doesn’t provide a 1:1 onboarding session with a dedicated account manager and implementation specialist like HubSpot does. So, in Keap, it might be a bit more difficult for you as a new user to figure out how to use everything properly.

Migration Options

Migrating data from one platform to another can be a difficult process. However, there are many ways for migrating data from one platform to another. The common way is to do the migration manually, export and import data from one system to another. This method can be tedious and time-consuming. However, HubSpot offers various migration options and tools to customers who want a seamless transition. There are helpful resources available to make the decision process easier.

You can also work with a partner like No Bounds Digital, which will help you move your data into the system. They specialize in migrating data from other systems to HubSpot.

Customer Service Experience

No matter how easy and intuitive software is, there will always be a time when you need help. You might have a question about a specific function or look for guidance on how to achieve certain results.

HubSpot offers support through phone calls, mail, and live chat. It also offers 24/7 support if you are a professional or enterprise plan user. It also provides a knowledge base where you can find step-by-step tutorials and video guides. It also features a search bar where users can search questions they have and find immediate answers.

On the other hand, Keap offers support via phone, mail (business hours), and live chat (24/7). It also provides various articles to help its users. However, HubSpot's customer service is superior to Keap's because of the various 24/7 support options and resources. According to G2 user reviews, HubSpot’s customer service experience is also exceptional.

Conclusion: HubSpot Vs Keap

So given all the differences in these two tools, it’s easy to see that HubSpot can be a better choice for businesses in terms of simplicity and functionality. It also costs less and provides better tools than Keap.

It is also used by more users and receives many positive reviews overall, so you can be sure to find better tech support, more resources, and maybe even find a few free tools that you need on the HubSpot platform.