Email marketing is a crucial part of the business to attract prospective customers. HubSpot and Klaviyo are the two popular email marketing platforms in the industry that will help you run your email campaigns, build your sales funnel, manage your customer base resulting in a healthy bottom line.
But which one is right for you? In this article, we will make a comparison between the two platforms to help you figure out which one fits your business needs better.
What Companies Are Best Suited For HubSpot
HubSpot is one of the most well-known CRM platforms for companies that are scaling up their sales and marketing efforts. It offers various solutions including sales, marketing, CMS, and more. So, it can be used for many different companies' needs. However, it's a good fit for traditionally SMB / mid-market B2B companies with considered purchases.
The platform helps companies at all stages—from startups to multi-national corporations—to manage their marketing efforts, grow their customers' lifetime value, and increase their revenue. Its free and starter option is a great way for new companies to start using the platform, while its enterprise-grade options can grow with those companies as they continue to scale.
Overview Of Klaviyo
Klaviyo is an email marketing automation platform that provides companies to build customer relationships through personalized, targeted campaigns. The platform collects online and offline purchase data to allow you to create customer segments and send targeted email and SMS campaigns.
You can store, access, analyze and use transactional and behavioral data to power customer and prospect communications. It also allows you to design omnichannel campaigns for engaged customers, sales, and profit.
Feature Comparison
Both HubSpot and Klaviyo offer a variety of features to help your business grow. So, we make a comparison chart of their key features to help you get a better idea of what they actually offer and how they compare with each other.
|
|
HubSpot |
Klaviyo |
|
Typical Customers |
Small-Business, Mid-Market, Enterprise |
Small-Business, Mid-Market |
|
Free Demo |
Yes |
Yes |
|
Free Trial |
Yes |
No |
|
Free Plan |
1,000,000 contacts |
250 contacts |
|
Phone |
Yes |
Yes |
|
Live Chat |
Yes |
Yes |
|
|
Yes |
Yes |
|
24/7 Support |
Yes |
No |
|
Knowledge Base |
Yes |
Yes |
|
Automated Email Responses |
Yes |
Yes |
|
Building and Personalizing Emails |
Yes |
Yes |
|
Data Quality Management |
Yes |
No |
|
Dynamic Content |
Yes |
No |
|
Landing Pages and Forms |
Yes |
No |
|
Lead Management |
Yes |
Yes |
|
Lead Nurturing |
Yes |
No |
|
Manage Email Deliverability |
Yes |
Yes |
|
Marketing Lead Database |
Yes |
No |
|
Mobile Optimized |
Yes |
No |
|
Online Behavior Tracking |
Yes |
No |
|
Reporting & Analytics |
Yes |
Yes |
|
Search Tracking and Optimization |
Yes |
No |
|
Segmentation |
Yes |
Yes |
|
Sending Outbound Emails |
Yes |
Yes |
Klaviyo is mainly focused on email marketing while HubSpot is a powerful all-in-one marketing software. Both platforms help companies manage their email lists and send targeted messages to individual recipients. They give a range of tools to analyze what messages are working best and improve future campaigns accordingly. But compared to Klaviyo, HubSpot offers more advanced features in some areas like online marketing and lead management.
Pricing Comparison
While each of these companies has unique pricing models, they both offer a free plan. Klaviyo offers a free plan including 250 contacts. You have to pay if you want to continue using the platform after finishing those limited contacts. On the other hand, HubSpot offers a free plan that includes up to 1,000,000 contacts and can be used forever.
Besides the free plan, the paid plans offered by HubSpot start at $45 per month with 1,000 contacts and increase as your contact number increases. The highest plans start at $3,200 per month with 10,000 contacts that include more advanced email marketing features such as automation and advanced CRM integration.
On the other hand, pricing for Klaviyo depends on contact based on email and SMS. It cost $30 per month for 1,000 email contacts and $40 per month for 1,000 SMS contacts. While HubSpot does offer more features than Klaviyo for a slightly higher price, it will be worth it if you need all of those features for your business.
Onboarding And Training
HubSpot has a great learning center that includes a wide selection of tutorials, training videos, and other resources to help you learn the ins and outs of their platform. They also have a certification program that allows you to certify yourself on HubSpot Academy’s courses for free.
HubSpot also offers a consulting-based onboarding process where its experts will provide you with one-on-one training to help learn how to use the platform. Or you can work with an agency partner like No Bounds Digital who will set up your account as well as plan out how to use the software effectively for your business.
Klaviyo provides education and training for clients but does not provide one on one consulting services as HubSpot does. Moreover, HubSpot offers more onboarding and training options and resources to help new customers learn how to use their platforms effectively.
Migration Options
Migrating from one platform to another is always a tough decision. It's so important to have a clear vision of the entire process before jumping in. So, HubSpot has put together a comprehensive knowledge base to help you navigate through the migration process.
It also provides a range of migration options and tools for customers who want to migrate their data to their HubSpot account. You can also work with a partner like No Bounds Digital to migrate your data to HubSpot without having to worry about the hassle of switching platforms or the potential loss of client data. They have a ton of experience working with customers across all industries, so no matter what kind of business you have, they can help with the migration process.
Customer Service Experience
HubSpot customer support includes 24/7 access to live chat, phone, and email. It also offers self-service help resources, including tutorials and FAQs. You can easy to find answers with the resources they provide. However, it is important to note that you need to Pro or higher plan users to get full support from HubSpot.
On the other hand, Klaviyo offers live chat, phone, and mail support. It also has a knowledge base and community forum where you can find answers to common questions and pose your own. But it doesn’t offer 24/7 customer support options like HubSpot offers.
Conclusion
Overall, HubSpot is a much more comprehensive solution for your whole sales and marketing funnel. Its tools are more comprehensive and versatile than Klaviyo, so it's going to be easier for you to get the data and information you need about all the different aspects of your email marketing campaigns. Also, Klaviyo has limited free plans but HubSpot has a generous free plan option that can be used forever. However, always be sure to do your research prior to making a decision.
