Marketing automation is becoming more popular every day due to its many benefits. Marketing automation is used to increase sales, reduce costs, and improve the way you reach your customers. But since there are a lot of marketing automation tools out there, it can be difficult choosing the right solution that actually helps you achieve your business goals.
HubSpot and Marketo are the two popular names in the marketing automation space. Both have reliable features that can be used to enhance any business. So, it is important to review them side-by-side before making your final decision.
What Companies Are Best Suited For HubSpot
HubSpot is the leading CRM tool for scaling companies. It makes it easy for companies to manage every aspect of their business including sales, marketing, service, operations, and content creation. It is mostly used by small, mid-market businesses that fall into the B2B category.
HubSpot helps companies of all sizes adapt to meet their customers' changing needs, and provide all of your sales and marketing tools under one platform. It also offers a variety of pricing options that can grow along with a company's needs.
Overview Of Marketo
Marketo is a marketing automation software that helps companies design, acquire, nurture and monetize customers across channels. The platform also offers a variety of tools to optimize campaign performance and accelerate revenue.
It allows users to organize customer data and content, create automated workflows to deliver personalized messages across channels, and measure results in real-time through analytics. It helps also companies scale their marketing processes by delivering, tracking, and providing reports on marketing tasks and campaigns.
Feature Comparison
Both HubSpot and Marketo offer a variety of features that can help your business grow. Before making the decision on which system to use, it's important to compare the features of each. Below, we compare a few major features of both platforms so you can determine which solution is better for your needs.
|
|
HubSpot |
Marketo |
|
Typical Customers |
Small-Business, Mid-Market, Enterprise |
Small-Business, Mid-Market, Enterprise |
|
Free Demo |
Yes |
Yes |
|
Free Trial |
Yes |
No |
|
Starting Price |
$0 |
Unavailable |
|
Phone |
Yes |
Yes |
|
Live Chat |
Yes |
Yes |
|
|
Yes |
Yes |
|
24/7 Support |
Yes |
No |
|
Knowledge Base |
Yes |
Yes |
|
Automated Email Responses |
Yes |
Yes |
|
Basic Reporting |
Yes |
Yes |
|
Building and Personalizing Emails |
Yes |
Yes |
|
Data Quality Management |
Yes |
No |
|
Dynamic Content |
Yes |
No |
|
Email Marketing |
Yes |
Yes |
|
Landing Pages and Forms |
Yes |
Yes |
|
Lead Nurturing |
Yes |
Yes |
|
Manage Email Deliverability |
Yes |
Yes |
|
Marketing Lead Database |
Yes |
No |
|
Mobile Optimized |
Yes |
Yes |
|
Online Behavior Tracking |
Yes |
No |
|
Search Tracking and Optimization |
Yes |
No |
|
Segmentation |
Yes |
Yes |
|
Sending Outbound Emails |
Yes |
Yes |
|
Web Analytics |
Yes |
No |
HubSpot offers a wider array of marketing tools than Marketo, including online marketing and lead management capabilities. Both platforms also offer reporting capabilities, but the data tends to be much more detailed in HubSpot.
Pricing Comparison
HubSpot offers a free plan, while Marketo doesn't offer any free plan for their product. HubSpot free plan is a great way to get started and build your outreach list. It allows unlimited users and contacts and can be used forever.
Besides the free plan, HubSpot offers three different tiers of packages in terms of features, ranging from $45-$3,200 per month. All tiers offer unlimited users. The number of minimum contacts included in each tier increases as you move up in price.
Marketo offers four different pricing plans include limited users. The number of contacts included in your plan will depend on the tier you choose. However, its pricing is not published on its website.
Onboarding And Training
HubSpot offers a number of different onboarding and training options for users, including in-depth training classes, webinars, and a knowledge base. The training options make it easy for users to get started with the program, regardless of their level of tech experience.
HubSpot Academy is a great resource for new users to learn the ins and outs of the platform. The free online training modules are available for everyone at any time and provide a great foundation for your marketing team to learn HubSpot.
HubSpot also provides one-on-one consulting sessions with users who want advice on managing their accounts. Or you can work with an agency partner like No Bounds Digital who will set up your account and make sure everything is running smoothly and effectively.
Marketo also offers training through their documentation but it does not offer consulting-based onboarding as HubSpot does. HubSpot also has more resources for training users on how to use its tools properly. Its extensive resources help users maximize the potential of this platform.
Migration Options
When it comes time to migrate from one platform to another, executing a successful migration is no easy task. The details involved in such a process can range from incredibly complex to seemingly simple.
However, HubSpot has a variety of migration options available for a seamless and painless transfer of information from other platforms. It also offers a number of integrations and import options to help you make the transition to its platform.
It has paid migration options depending on what you’re migrating. Or you can work with a partner like No Bounds Digital that can help with migrations that are more complex.
Customer Service Experience
Both HubSpot and Marketo have very similar customer service options. Both offer chat, mail, phone support, training, and onboarding services, as well as a knowledge base for troubleshooting.
HubSpot's customer support is top-notch, but they also have a 24/7 service that Marketo doesn't offer. However, you'll get support within business hours with Marketo and a ticketing system after hours. But, if you want or need help outside of these hours, you're out of luck.
On the other hand, if you have a question that needs answering at any time of day, HubSpot is for you. Due to its 24/7 support service, you can be sure that any concerns or questions you might have will be resolved as soon as possible. However, it is important to note that, you need to be a Pro or Enterprise plan user to get 24/7 support from HubSpot.
Conclusion: HubSpot Vs Marketo
Overall, HubSpot is a much more complete marketing software than Marketo. It has more to offer in terms of a broad CRM software that supports all marketing channels, along with a comprehensive marketing automation process. It also offers better customer service and comes with more training options on a variety of topics. If you have a very large team that requires specialized expertise, HubSpot may be the better choice since it allows for unlimited users.
References
https://www.hubspot.com/comparisons/marketo-vs-hubspot
