HubSpot Vs Omnisend

HubSpot and Omnisend are two popular marketing automation platforms that help you manage your campaigns, automate tasks, and collect customer data. They are cloud-based software systems that offer a complete package of email marketing and marketing automation.

Both platforms are great, but they do have differences that make one better suited for your business than the other. In this article, we’ll compare these two platforms and help you decide which one is the right solution for your business.

What Companies Are Best Suited For HubSpot

HubSpot is a great CRM platform for businesses that are looking to grow and want a scalable solution. Whether you're a relatively small company just getting started, or a large enterprise looking for a better way to scale your efforts, it has solutions that can help you grow better.

HubSpot is well suited for many companies that are looking for an all-in-one solution for their marketing, sales, and service efforts. However, traditionally SMB / mid-market B2B companies could benefit more than others from using HubSpot.

Overview Of Omnisend

Omnisend is a marketing automation platform that can deliver personalized, relevant messages and gather actionable insights. The tool features email marketing, SMS marketing, web push notifications, popup, and landing page forms and reports.

Omnisend enables businesses to create automated online campaigns using segmentation, messaging, and integrating with the tools connected to their e-commerce platform to deliver a personalized shopping experience for customers.

Feature Comparison

Both HubSpot and Omnisend provide a lot of features that can help users manage their marketing efforts. Let’s see how these two solutions compare to each other based on their features.

	HubSpot	Omnisend
Typical Customers	Small-Business, Mid-Market, Enterprise	Small-Business, Mid-Market, Enterprise
Free Demo	Yes	Yes
Free Trial	Yes	No
Free account	Yes	Yes
Starting Price	$45 /Per Month/1000 contacts	$19 /Per Month/500 contacts
Phone	Yes	No
Live Chat	Yes	Yes
Mail	Yes	Yes
24/7 Support	Yes	Yes
Documentation	Yes	Yes
Customer Surveys	Yes	No
Audit Management	Yes	No
Campaign Planning	Yes	No
Collaboration Tools	Yes	No
Data Quality Management	Yes	Yes
Dynamic Content	Yes	Yes
Email Marketing	Yes	Yes
Landing Pages and Forms	Yes	Yes
Lead Nurturing	Yes	No
Lead Scoring	Yes	No
Marketing Lead Database	Yes	Yes
Multivariate Testing	Yes	No
Online Behavior Tracking	Yes	Yes
Reporting & Analytics	Yes	Yes
Sales Intelligence	Yes	No
Search Tracking and Optimization	Yes	No
Segmentation	Yes	Yes

HubSpot is a complete solution for customer relationship management and marketing automation, but Omnisend focuses almost exclusively on email marketing. Omnisend also lacks some of the most important features such as multivariate testing, lead nurturing, and sales intelligence which HubSpot provides.

Pricing Comparison

Both platforms offer free plans including basic contact management features, email marketing capabilities, and more. However, in the free plan, Omnisend allows limited contacts while HubSpot offers unlimited contacts.

Besides free plans, HubSpot pricing plans are divided into three tiers: Starter, Professional, and Enterprise.

$45/month including 1,000 marketing contacts for the Starter package
$800/month including 2,000 marketing contacts for the Professional package
$3,200/month including 10,000 marketing contacts for the Enterprise package.

The starter plan includes everything in the free plan plus landing pages, forms, email marketing as well as online chat functionality. You can also send up to 5X contact tier emails per month with this plan. The professional plan includes all Starter features plus more advanced tools such as A/B testing, ABM tools and automation, dynamic personalization, phone support, and more. Enterprise plan has everything that HubSpot has to offers.

On the other hand, Omnisend pricing plans include Standard and Pro with the main differences being the features included in each one of them. The price of the Standard plan starts at $16/month with 500 contacts while the price of its Pro plan starts at $59/month with 500 contacts. HubSpot has a lower cost per contact and more features to help small businesses to grow.

Onboarding And Training

HubSpot's onboarding and training process are streamlined and efficient. It provides a series of onboarding videos and webinars to help you learn the ropes of their software. It also offers live training sessions that are designed to teach you about the different features and functionality available within the software. In addition, it offers a certification course program called HubSpot Academy that helps you learn more about the platform and its features.

HubSpot offers one-on-one personalized onboarding and training sessions. Its expert will walk through the product, details pricing plans, and can answer any questions you might have. You can also work with an agency partner like No Bounds Digital who will help you set up the software, answer questions and provide useful tips, as well as develop a plan for achieving your goals.

Omnisend also offers similar onboarding options, although it's not as personalized as HubSpot's offering. HubSpot's onboarding process is extremely thorough and customer-centric. It also offers more robust training resources to help you navigate the product.

Migration Options

HubSpot has a set of migration options available, depending on what your company currently uses and how much data you're looking to migrate. It also offers various migration tool that allows you to easily switch from your current platform.

You can also work with an agency partner like No Bounds Digital who will manage the entire process for you. They also can help you determine the best migration option for your business based on your needs and goals.

Customer Service Experience

Both platforms have quick customer service and offer 24/7 support. You can reach HubSpot customer service through live chat, email, and phone while Omnisend offers chat and email support. In HubSpot, you can also see a list of topics relating to your issue and read through the knowledge base articles. They have a dedicated support team that can help you with any inquiries.

Omnisend doesn't provide phone support but it does have a help center with articles describing common problems that you may experience while using the tool. However, HubSpot provides better customer service regarding query response time.

Conclusion: HubSpot Vs Omnisend

Omnisend and HubSpot both provide marketing automation services that help businesses to improve their sales. Both offer innovative features and robust capabilities to ensure the highest quality of service. However, HubSpot is still a better option than Omnisend, as it comes with a lot more tools and features to take your business to the next level.

HubSpot offers many more metrics and in-depth analyses. The dashboard is also much cleaner and easier to use. Since it has much more quality content and resources for use on its site, it’s no wonder that HubSpot is the better choice.