HubSpot vs Pardot

Companies across different industries rely on marketing automation systems to decrease manual work, costs, and time. By automating repetitive processes, they can boost productivity rates, better their marketing policies, and ensure successful business growth.

In fact, 51% of companies on average are using Marketing Automation, with 58% of B2B companies planning to adopt this technology. By 2027, the global marketing automation market is estimated to reach $8.42 billion. This is a 9.8% CAGR from 2020 to 2027.

HubSpot and Pardot are popular marketing automation solutions that help companies generate a better pipeline, connections, and bolster their sales. For those interested in the features between HubSpot vs Pardot, this review can help. We decided to take a closer look at both CRM software so that you can make an informed decision on which one will suit you best.

What Companies Are Best Suited for HubSpot

HubSpot is the most popular all-in-one marketing software solution ideal for scaling companies. But, the bread and butter of this CRM solution is the Marketing Hub. HubSpot’s Marketing Hub is an extensive collection of marketing functionalities and features that can be of use to both B2C and B2B companies.

With HubSpot, you get in-depth analysis on the open rate, bounce, and overall health of the email sends. Whereas Pardot’s email health reporting, although present, it’s a bit less in-depth. One of HubSpot’s key-selling features is the interface.

Since this CRM platform targets companies of all sizes, they’ve focused on creating a user-friendly interface. All the features on the platform are quite straightforward. Meaning that even newcomers will quickly get the hang of it.

The only minor drawback to the interface is that HubSpot is constantly including new tools. Because of that, the old tools are moved to other places, which could hardly be called a disadvantage in itself. Luckily, HubSpot CRM keeps its users up-to-date with every new feature that they bring.

Another factor is that HubSpot has ad management options. This means users can link their HubSpot account to all of their accounts from supported ad networks. Free CRM Hub is also at your disposal for creating and identifying audiences, which can generate more customers.

Overview of Pardot

Pardot is a solid SaaS (software as a service) marketing automation platform by SalesForce, enabling marketing organizations and B2B companies with efficient lead management, targeted email campaigns, and email automation. Pardot is a reliable product that performs without a hitch.

Just like HubSpot, Pardot has many customization features that can be tailored to the user’s needs. Both have a mobile app that acts as an extension of the platform. Even if the app offers basic functionality compared to the desktop version, it still makes a practical addition to the software.

Both solutions have a user-friendly interface perfect for beginners, paired with the same marketing capabilities. The one major difference between HubSpot vs Pardot is that HubSpot integrates with Google Search Console to gather necessary data, while its competitor doesn’t.

Then there is SEO use. Pardot has a limited number of keywords to be monitored based on the plan selected. With the Growth plan, for instance, you can monitor a maximum of 100 keywords. Whereas with the Advanced plan, you can monitor 1,000.

Both HubSpot and Pardot have their fair share of online advertising capabilities. Even if Pardot has better social capabilities and dynamic content features, HubSpot takes the lead when it comes to A/B testing and ad management.

Feature Comparison

For more details, take a look at the table below.

	HubSpot	Pardot
Primary user base	Small, Mid, Enterprise	Small, Mid, Enterprise
Devices supported	iPhone, Android, iPad, Mac, Web, Windows,	iPhone, Android, Web, Windows, Mac
Free Trial	Yes	Yes
Free Demo	Yes	Yes
Pricing Model	Monthly/Annually	Monthly
Phone	Yes	Yes
Live chat	Yes	Yes
Training	Yes	Yes
API	Yes	Yes
Activity Dashboard	Yes	Yes
Analytics/ROI Tracking	Yes	Yes
Audit Management	Yes	Yes
Ads optimization events	Yes	Yes
Automated Email Responses	Yes	No
Basic bots	Yes	Yes
Basic Reporting	Yes	Yes
Calculated properties	Yes	No
Custom user permissions	Yes	Yes
Data Quality Management	Yes	Yes
Duplicate management	Yes	Yes
Email health reporting	Yes	Yes
Email Marketing	Yes	Yes
Lead Nurturing	Yes	Yes
Marketing Lead Database	Yes	Yes
Group Posting	Yes	Yes
Image Library	Yes	Yes

Pricing Comparison

When analyzing the HubSpot vs Pardot price range, HubSpot is a much cheaper alternative and tailored towards different budgets. While Pardot is more expensive. With Pardot, you get Growth, Plus, Advanced, and Premium options.

Growth is the cheapest coming at $2,500 a month with 10,000 contacts. You can also supercharge your marketing automation suite with SalesForce Engage, B2B Marketing Analytics Plus, and Engagement History Dashboards.

The Starter Option for HubSpot starts at $45 a month and 1,000 marketing contacts. The Professional edition is $800 a month with 2,000 marketing contacts. While the Enterprise option begins at $3,200 with 10,000 marketing contacts.

Onboarding and Training

Both HubSpot and Pardot offer training solutions that can help users get the hang of their platform of choice. HubSpot is great at integrating new users with access to a paid onboarding session, together with an account representative that has the right skill sets.

To train faster and get to work quicker, companies prefer to work with an agency partner like No Bounds Digital. They are highly skilled in the training and usage of CRM software, meaning they can set users on the right track.

Migration Options

When you no longer want to use a CRM platform and want to migrate to another one, that’s when having the right migration options come into play. With free and paid migration tools, HubSpot gives you the opportunity to export your contact data from one CRM to another.

That way, you can migrate to HubSpot with ease. To make migration easier, businesses like to partner up with No Bounds Digital. They can make the entire moving process super easy to carry out and save you some valuable time.

Service Experience

When comparing HubSpot vs Pardot, it’s important not to leave out customer service experience. Both CRMs use similar features, but a different approach when it comes to customer service. HubSpot continues to provide all-round and direct support.

At times, they might drop the ball, but they are very helpful, dedicated, and easy to reach. With Pardot, you would need to submit a case to contact their support, unless you’ve upgraded your support package.

Conclusion: HubSpot Vs Pardot

HubSpot and Pardot are solid platforms that can highly benefit your business. But, in terms of functionality, practicality, convenience, and customer experience, we believe that HubSpot topples the rest.

At the end of the day, the final choice comes down to personal preference. We suggest you pick the option that covers a broader scope of features that would benefit your company and budget. After all, there is a lot that you can gain from marketing automation systems such as these.