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HubSpot Vs SAP CRM

Customers are a central part of your business and its success, whether serving consumers or other companies. When it comes to dealing with your customers, you need a strategy that allows you to effectively manage each client’s data. With the growth of the CRM market, many companies are moving to these solutions to have more insight into the customer’s experience. The CRM market is valued at $41.93 billion and will continue to grow at a rapid rate. Implementing a CRM system into your existing business model is relatively easy, but you have to ensure you choose an appropriate platform.

There are several CRM solutions that have become popular in the modern day. When it comes to choosing a platform that offers a range of modern features, both HubSpot and SAP CRM come to mind. We focus on comparing these two CRM solutions in this post, helping you understand the benefits that each option can bring to your business.

HubSpot Overview

Even though we have seen several new additions to the CRM industry over the last few years, HubSpot still remains one of the top choices among small, medium, and large companies. The system allows businesses to start without any investments, then scales according to the growth of their business. HubSpot consists of a CRM, which also forms the foundation of the entire platform. On top of the CRM, companies have the ability to easily add additional modules, referred to as hubs, to extend the functionality of their account.

When it comes to the management of customers and sales, the Sales Hub offered by HubSpot is definitely worth looking at. This hub provides a range of extensions to the central CRM system, which helps you effectively manage leads and sales. HubSpot also comes with additional hubs that you can utilize in order to manage a larger range of internal operations for your business.

When you sign up for a free plan at HubSpot, you have an option to upgrade your account at any time. The free trial offer also becomes a handy resource at this point, giving you full access to the premium services for testing. With the trial offer, you get to experience what the premium plans can offer you, without having to make an immediate decision.

SAP CRM Overview

SAP CRM is an advanced system that features a modern user interface and a large range of functions. The system has been tailored to meet the needs of larger enterprises and organizations. A full sales team is available and the company offers telephonic support in multiple countries. The CRM system also gives you access to multiple sales tools. This gives you an opportunity to effectively organize all data throughout the entire sales process, starting at the point where you capture the lead - all the way to closing the sale.

The system comes with task management as well, which allows you to set up tasks for each member of the sales team. With easy access to the entire system, thanks to the use of cloud-based technologies, you’ll also be able to use SAP CRM at the office, as well as when you are out.

The contact management function offered by SAP CRM further expands on its selection of features. This allows you to create contacts for each of your clients, then assign sales, contracts, and even projects to the appropriate contact.

HubSpot Vs SAP CRM Comparison

When you are trying to compare HubSpot vs SAP CRM, you’ll find that both of these platforms can be highly efficient in terms of managing your sales. There are still a couple of differences that exist between the two options, which we look at below.




Target Market

Small to large businesses, professionals, enterprises

Mostly focused on larger companies

Apps Integration

1000+ apps


Automation Features




Yes, including live training and in-person training

Limited options

Telephonic Support



Live Chat



Free Trial



Free Plan




With both HubSpot and SAP CRM offering similar sales and customer management features, it’s hard to know which of the two provides a better fit for your business. SAP CRM does seem to have a focus on larger companies that have multiple employees. The system gives you a dashboard that allows you to access a variety of tabs - each tab representing a different function offered by the company.

HubSpot’s CRM also offers a dashboard that can be extended with additional hubs. The hubs you choose to subscribe to activates additional tabs on the main CRM system. HubSpot also uses a single code base, giving you easier access to all of the platform extensions without the need to sign in to third party websites. There are over 1000 different apps that can be used to integrate other services you use with HubSpot, such as Gmail. This gives you a chance to automate the process of retrieving third party data and having it organized in your company’s HubSpot account.


HubSpot is known for being very transparent with their pricing. The specific cost of the system depends on the hubs that you wish to activate, but a full range of pricing information can be easily found on HubSpot’s website. Something that also makes HubSpot stand out is the fact that there is a free plan that can be utilized, making the system a perfect option for small business, as well as individuals who are serving as a freelancer. Pricing for most plans start at $50 when you need access to premium features. You can also choose to pay annually, which grants you a discounted rate.

Things are not as transparent when looking at the pricing of SAP CRM. There are no pricing details provided on the website and you do not have the option to choose a free plan. All of the membership options at SAP CRM are paid. While you can contact sales to request a demo of the system, note that SAP CRM does not offer any free trial options.

Final Verdict: HubSpot Vs SAP CRM

If you are looking to choose a modern CRM solution, then we highly recommend you take a closer look at what HubSpot has to offer. While there are many helpful features offered by SAP CRM, the system is not as extendable as HubSpot. With HubSpot, the CRM is at the center of the entire platform, but easily extends in terms of functionality when you decide to subscribe to other hubs that are available. Thanks to the free plan, you can also get started with HubSpot and try the system out without having to make any initial investments.




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