Companies of all sizes are facing difficulties when it comes to effectively managing customers. Reports state that the large amount of data that companies need to work with currently poses as one of the most concerning factors. This makes the process of mapping out a customer journey challenging. In one report, it is stated that 68% of the average consumers will pay more for either a service or a product if the customer service is a satisfactory experience. By switching to a digital customer relationship management system, planning projects and working with consumer data becomes much easier.
While many solutions are available, some fail to meet the standards that businesses have. HubSpot and Scoro are among the top choices for companies, but with similar features, it can be hard to choose between the two. We take a closer look at each of these solutions to help you choose one that is more suitable to the needs of your company.
Overview of Hubspot
Hubspot was initially founded in 2012 and has headquarters that are located in the United States. The company has grown its suite of software solutions significantly in just a decade, now offering a complete solution for managing multiple elements of your business. The Hubspot CRM particularly stands out as it helps to ease the process of working with customer data, while also allowing companies to offer consumers a more personalized experience.
Since Hubspot is a SaaS and cloud based solution, it means gaining access to your company’s account is easy from anywhere. There is no need to download desktop software, as you can access your account data on any web browser. Hubspot also comes with mobile applications for Android and iOS devices. You get access to both telephonic and email support, as well as a convenient help desk. There is a live chat function on the Hubspot system that allows you to instantly connect to an agent.
Hubspot also has a range of different training options that you can utilize. This includes in-person training, allowing you to ensure your employees get up to speed on how the system works. There are migration services available too, which allows you to get your data from a current system you use over to Hubspot with minimal effort.
Overview of Scoro
Scoro is a work management solution that features a cloud-based system as well. The company was founded in 2013 and offers a wide variety of functions to make the process of managing projects, billing, and consumer data easier. There is a free trial that you can use to get started, but Scoro does not offer a free plan.
Scoro focuses on working with companies in multiple industries. There is a large focus on helping agencies enhance the management of projects they take on, but the services offered by Scoro can be used by professional firms as well.
One thing that we did note with Scoro is that there is a major focus on larger companies and organizations. This means you may find the system a bit too advanced when you are simply looking to manage customers for a small business. The suite of software offers integration with your email system. This can be useful when it comes to automating the outgoing emails utilized within your company.
Hubspot Vs Scoro: Feature Comparison
When it comes to comparing these two CRM systems, it’s important to have a side-by-side view of the features that each offer. Below, we take a closer look at some of the most important differences that exist between the two software options.
|
|
HubSpot |
Scoro |
|
Customer Management |
Yes |
Yes, limited |
|
Customizable Dashboard |
Yes |
Yes |
|
Free Trial Option |
Yes |
Yes |
|
Free Plan |
Yes |
No |
|
Software Compatibility |
Cloud, Android, iOS |
Cloud, Android, iOS |
|
Live Training |
Yes |
Yes |
|
Phone Support |
Yes |
Yes |
|
Live Chat |
Yes |
Yes |
|
Forum |
Yes |
No |
|
Parameter Modification |
Yes |
Yes, limited |
|
Priced From |
Free |
$26 per month |
|
Pricing Model |
Priced per user |
Pricing based on features |
Pricing And Plans
Both Hubspot and Scoro offer a free trial that allows you to explore the system and see what it can do for your company. This helps you test both of the systems before you decide which one you want to use.
When it comes to choosing a plan following the trial period, there is a difference in terms of pricing. With Hubspot, you do get access to a free account. While the functions you gain access to are limited on the free plan, it still provides an excellent way for small businesses to set up a CRM without having extra expenses. As your business grows, you can consider upgrading to a paid plan later on. The paid plans at Hubspot start at $50.
Scoro does not offer any free plans. Once the trial period expires, you will need to choose a paid membership plan if you wish to continue using the system. Pricing for the plans at Scoro starts at $26 per month.
Features
You will find that the features offered by Hubspot and Scoro are very similar. You can use both systems to assist with customer management, marketing automation, creating quotes and estimates, and to qualify leads.
In terms of features, you will note that Hubspot is more extensive compared to Scoro. This is due to the large variety of extensions and integrations that you gain access to. In addition to offering a complete CRM, Hubspot has several other software options that you can activate and integrate with the existing dashboard that you are using.
Target Audience
When looking at who each of these software options are for, you’ll generally notice quite a big difference.
Scoro has a major focus on providing a service solution for service firms, agencies, and certain types of consultancies. This means the software is not tailored toward the needs of small businesses, but rather companies who work as an agency or provide a consultancy service.
Hubspot, on the other hand, has a customizable software solution that can scale according to the needs of your business. This allows small business owners to get a simple solution that can effectively grow with the company.
Conclusion
In a comparison between Hubspot vs Scoro, we have to say that Hubspot stands out as the superior option. While Scoro does come with a lower priced plan compared to Hubspot, there is no free membership option available. Hubspot also offers a wider range of features and can be used as a complete solution for managing various areas of your business. Scoro has more of a focus on project management and features a less impressive range of integration options compared to the wide range of extensions you can use with the Hubspot suite.
References
https://customerthink.com/top-5-challenges-in-customer-data-management/
https://www.helpscout.com/75-customer-service-facts-quotes-statistics/
