Email marketing has become a central point of business in the modern day, allowing you to keep customers up to date on developments, while also giving you an opportunity to promote your goods and services. It is estimated that in 2022, over 333 billion emails will be sent on a daily basis. Within the next few years, the figure will continue to grow, estimated to reach 375 billion daily emails by the year 2025.
When it comes to setting up your email marketing campaigns, the software you use plays a major role in the efficacy of your project. This post focuses on helping you determine which software option is the right choice for you, comparing two of the most popular solutions - Hubspot and Sendinblue. We look at how they differ in terms of features, email delivery, ease of use, and pricing. This helps you choose a solution that offers a more appropriate solution for your own corporate needs.
Hubspot Overview
Hubspot has become one of the biggest and most popular customer relationship management systems in the modern day. While the company has only been operating for about a decade, it has gained the trust of major brands and is now considered an internationally recognized name. The system is divided into five different hubs, all of which can seamlessly be integrated with each other.
Companies are given an opportunity to get started for free with Hubspot. This allows you to start out with your email marketing campaigns and customer management system without the need to spend money at first. If you do find yourself with a need for the premium services offered by Hubspot, a free trial offer can get you a better view of what you should expect with a paid plan.
The five hubs that form part of Hubspot include:
- Marketing Hub
- Sales Hub
- Service Hub
- CMS Hub
- Operations Hub
Each of the hubs come with an extensive range of features that can be customized according to your company’s requirements. The CMS hub allows you to set up a database with customer details, while also making it quick and easy to send out an email to your contacts.
Hubspot is an ideal choice for people who are running a small business and do not have the knowledge to code an entire CMS system. It is also great for businesses who do not have the means to add additional expenses at the moment, while looking for a solution that can provide value as their business starts to grow.
Sendinblue Overview
Sendinblue was founded in the year 2012 and its headquarters are located in France. The company started with a focus on providing an email marketing solution, but have since introduced a variety of additional solutions on their platform. The idea behind Sendinblue is to provide companies with a marketing automation solution. In addition to retaining the focus on email marketing campaigns, the company has also introduced additional channels for SMS marketing and sending messages to inboxes on social media platforms.
Sendinblue is a web-based platform that can be accessed on desktop and mobile devices. The use of cloud technology means there is no local data that needs to be stored, giving you the ability to access your campaigns from anywhere.
There are several integration options that you can utilize when opting for Sendinblue. Your campaigns can be integrated with Gmail, Outlook, Salesforce, and a number of other services. A free plan is also available, similar to Hubspot, but there are several limitations and a watermark is added to all outgoing mails that you send.
Hubspot Vs Sendinblue: How Do They Compare?
While both of these suites are able to help you automate your email marketing campaign, it is important to understand the differences between them. This way, you’ll be able to better determine which solution is a suitable option for the requirements of your business.
|
|
HubSpot |
Sendinblue |
|
Free Plan |
Yes |
Yes |
|
Third Party Integrations |
Yes |
Yes, limited |
|
Double Opt In |
Yes |
No |
|
Split Testing |
Yes |
Yes |
|
Predictive Functions |
Yes |
No |
|
Built-in Invoicing |
Yes |
No |
|
Membership Features |
Yes |
No |
|
Mobile apps |
Yes |
No |
|
Event Management Features |
Yes |
No |
|
Free Trial |
Yes |
No |
|
Headquarters |
United States |
France |
Pricing And Membership Plans
Both of these suites do come with free plans that you can utilize in order to get started. You may find that with Hubspot, the free plan is a bit limited. When choosing Sendinblue, you get to send up to 9,000 emails per month on a free plan, but the same does not account for Hubspot. Sendinblue does, however, limit you to a single user on the free plan. The free Sendinblue plan also gives you access to up to 2,500 contacts.
Pricing for the paid plans at Hubspot starts at $500. These plans include at least two users and additional users can be added at any time. You cannot manually add extra users with Sendinblue, but have to contact the sales department instead. Pricing at Sendinblue starts at $25 and depends on the number of contacts you have on your list.
Features
There are important differences in terms of features when comparing Hubspot vs Sendinblue. The features offered by Sendinblue may feel a bit limiting for companies who want a solution that easily grows with the business, as the functions are fixed. Hubspot, on the other hand, allows you to easily extend the features of your current solution by simply adding additional Hubs to your dashboard or extending the plan you are currently subscribed to.
With both Hubspot and Sendinblue, you can utilize email and SMS marketing campaigns to reach your audience. Hubspot does allow you to personalize web content and offers a predictive analytics system, which helps you improve future campaigns.
You also get access to an event management system with Hubspot and the solution allows you to create invoices and membership sites, which offer integration with the email marketing solution you configure. There is a mobile app for Hubspot as well, which allows you to easily access your campaigns on-the-go.
Final Verdict: Hubspot Vs Sendinblue
When it comes to only focusing on email marketing and related campaigns, Sendinblue has become a popular choice. For more versatility and a system that grows with your business, however, Hubspot definitely is the superior option. With Hubspot, you can easily choose between a large variety of software solutions, which includes an advanced email marketing suite that helps you ensure emails are delivered on time and lands in your subscriber’s inbox. Hubspot also comes with a free plan that gives you access to a range of basic features, making it perfect for companies who are still at an early growth stage.
