HubSpot vs Wrike

Whether you got a small team of ten or a skilled sales force of 200, you need CRM software and a marketing platform that will boost your sales. The right packaging solutions will grow alongside your business. Two such options are HubSpot and Wrike, which have managed to garner a solid user base.

But, which one will tick all the boxes? We decided to do some digging on HubSpot vs Wrike to answer all your queries. The guide below will give you a detailed overview of both options, including their advantages and disadvantages.

What Companies Are Best Suited for HubSpot

Marketing is a constantly changing and highly dynamic world. Tech and trends don’t remain stagnant. That is why it’s essential to make sure your company stays ahead of the game. After all, you don’t want your business to fall behind. So, how do you keep up with the latest changes?

The right tools can give you the insight you need. HubSpot is a CRM software built for businesses that want to spend less time logging data. The software is meant to store all contacts in a single centralized customizable database, making it an ideal option for scaling companies.

When it comes to ease of use, HubSpot topples the competition. It’s very easy to build customizable and responsive email and landing page templates. This functional CRM software has multiple uses and a wide range of tools for any business. Whether that is a small company or an enterprise.

Users can realize revenue from marketing activities, as well as obtain a refined forecasting method for their sales team. HubSpot encompasses a couple of payment solutions tailored towards different budgets.

They have starter, pro, and enterprise editions for various CRM, service, operations, and marketing. If you are a startup that’s not looking to spend big bucks, then this HubSpot CRM also has a free edition, which will make a practical addition to the company’s daily work schedule.

Plus, the platform comes with 100s of integrations that can later be extended to feature applications specific to a certain industry or point solutions. You are getting excellent customer support and built-in features that are worth every penny.

Overview of Wrike

Wrike is an extensive project management solution designed for agencies, professional service providers, and marketing teams. It is flexible enough to fit various industries, paired with both advanced and basic features. However, its versatility comes at a hefty price.

For large companies in need of a project management solution across various departments, this software can be a practical choice. Users get access to customizable dashboards, a very intuitive interface, and a ton of other features.

It features three panes with a 360 view of the complete workflow. So, you can keep track of the details and navigate the projects, financials, and teams. Compared to similar software on the market, users have everything at their fingertips.

You get advanced analytics to visualize team progress and performance with insight in real-time. The primary focus of this software is to provide users with ease of use. But, it is quite pricey, since it falls short on live chat. They have live chat open for users. Yet, it isn’t available 24/7.

On the contrary, it can get temporarily turned off, particularly on the weekends. Also, in Wrike, you can’t review HTML emails through the app. Instead, you would need to use the web browser to get the desired result. This can make it inconvenient for some users.

Feature Comparison

To get a better overview of HubSpot vs Wrike, take a look at the table below. This is some practical info that takes a look at the details regarding both platforms.

	HubSpot	Wrike
Primary user base	Small, Mid, Enterprise	Small, Mid, Enterprise
Devices supported	iPhone, Android, iPad, Mac, Web, Windows,	Android, iPhone, iPad, Web, Windows
Free Trial	Yes	Yes
Free Demo	Yes	Yes
Pricing Model	Monthly/Annually	Monthly
Phone	Yes	Yes
Live chat	Yes	Yes
Training	Yes	Yes
API	Yes	Yes
Activity Dashboard	Yes	Yes
Analytics/ROI Tracking	Yes	Yes
Audit Management	Yes	Yes
Ads optimization events	Yes	Yes
Automated Email Responses	Yes	Yes
Basic bots	Yes	Yes
Basic Reporting	Yes	Yes
Calculated properties	Yes	Yes
Custom user permissions	Yes	Yes
Data Quality Management	Yes	Yes
Duplicate management	Yes	Yes
Email health reporting	Yes	No
Email Marketing	Yes	Yes
Lead Nurturing	Yes	Yes
Marketing Lead Database	Yes	Yes
Group Posting	Yes	Yes
Image Library	Yes	No

Pricing Comparison

When comparing HubSpot vs Wrike, it’s important to take a look at the price tag. HubSpot offers a $45 a month starter pack with 1,000 marketing contacts. The professional option comes at $800 a month with 2,000 marketing contacts. And Enterprise edition costs $3,200 a month, with 10,000 marketing contacts.

Although the Wrike professional edition costs $9.80 a month, you would need at least the business option to make use of some of its features. This can cost $24.80 a month. But, to make the most of the software, users would have to opt for the more expensive options.

To get the actual prices for enterprise and pinnacle options, you would need to contact them directly. These options are often out of reach for startups.

Onboarding and Training

After looking at HubSpot vs Wrike, you can see that HubSpot has excellent tools that can benefit a business. HubSpot also has a solid onboarding and training process, which is perfect for a first-time user. You have a paid onboarding session at your disposal and an account representative that will show you the ropes.

To get the best outcome, many people who use HubSpot also like to collaborate with an agency partner like No Bounds Digital. No Bounds Digital is here to make the setup process a smooth transition so that you won’t have to waste time figuring out the software.

Wrike also has a user training guide meant to help people get the job done. They can access the how-to-use guidelines through their website.

Migration Options

HubSpot offers users a paid migration opportunity to export any contact data from other CRM platforms. For the migration process to go smoothly, people like to partner up with options like No Bounds Digital.

Service Experience

The first thing that stands out with HubSpot vs Wrike is customer service. HubSpot has a 24/7 live chat, email, and phone support. Wrike doesn’t. The support for HubSpot is part of the subscription price.

Conclusion: HubSpot Vs Wrike

HubSpot has solid functionality, intuitive tools, a comprehensive database, and ease of deployment. It has a massive user base and it’s more highly rated than Wrike. Considering its popularity, it’s easy to see why people opt for it. Due to its marketing contacts, it makes for a good choice.

Wrike can also help. It can help manage high-level milestones and projects. But, to use it to its full potential, you would need the expensive packs, which can take a toll on your budget.